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The Future. In an effort to reach young audiences, movie studios want to start collabing with digital creators… so TikTok is launching a new promotional tool, “Spotlight,” to help bridge the gap. As Spotlight helps movie marketers spot growing trends on the platform, it could become a crucial tool in determining when and where marketing […]
The Future. Although streamers are cutting their content budgets across the board, stand-up specials are maybe the only format where budgets are going up, thanks to the fact that they’re cheap to produce, and they routinely bring in high viewership. As comedians get more options to choose from, watch for some top names to make […]
The Future. Drake surprise-dropped files upon files of unreleased media from throughout his career. It’s possible that the Canadian rapper may be setting the stage for a project that empowers fans to take part in building a timeline or documentary of his career in an effort to create a new kind of engagement. Media as […]
The Future. Audiences love true crime series and documentaries, which has led to a rush of content over the years. But as output has increased, so, too, have defamation lawsuits from the real-life people portrayed. If one of the outstanding cases does lead to a major legal loss for streaming or cable platforms, expect there […]
The Future. Businesses are turning to services like Relish and Uber for Business to provide a more flexible option for employees to have their lunch covered. To lure new employees, watch for some businesses to strike exclusive deals with restaurants, making lunch delivery from a favorite establishment a rare perk. Made to orderHybrid work arrangements […]
The Future. A run of “acqui-hires,” in which tech giants hire a startup’s employees and license its underlying technology, are reshaping the AI market. If the unique deals continue, expect AI to stealthily become almost completely centralized under Big Tech. Generating an exitThe AI industry is contracting in a number of all-but-in-name acquisition deals. Why […]
The Future. Warner Bros., Fandango, and Roblox teamed up to build the very first box office within the game platform in support of the new Beetlejuice sequel. The move gives Warner Bros. new access to young moviegoers while giving Roblox a new ecommerce capability. Expect every major studio to give this experiment a shot… and […]
The Future. A federal judge has sided with the Department of Justice that Google is a monopoly in both the search and search-powered ad market — the biggest antitrust ruling since the case against Microsoft in 2000. The verdict may cast a long shadow over similar cases against Amazon, Apple, and Meta. With Google likely […]
The Future. They may not have tens of millions of subscribers, but several new fandom-focused streamers make that up by having deeply passionate user bases. If enough of these streamers pop up, especially ones driven by digital creators, it’s possible that a new type of streaming bundle could be created to take these platforms to […]
The Future. A crop of new fertility tech startups in Silicon Valley are launching innovations in baby development. While the startups are mostly focused on making bringing a child into the world a more flexible and less stressful process, the capabilities could eventually evolve to a point where parents can pick and choose what qualities […]