TheFutureParty
A Community-based Media Company
Sections
Business Culture Entertainment Fashion Gaming Media Music Technology
Livestreaming platform Noice is giving creators who share content a share in the company. Why It Hits: New social apps are a dime-a-dozen, so finding unique ways to get potential users invested in a platform may be giving them the opportunity to literally invest in their growth — a microcosm of the growing trend of having creators […]
Blumhouse and Meta announced a partnership to test the tech giant’s AI video generation tool, Movie Gen, kicking it off with the release of three short films that were made using it. The Big Picture: Every major AI player is trying to break into Hollywood with a video-creating tool, so whoever gets the biggest buy-in may soon […]
DC Comics, one of the two biggest comics giants in the world, is getting upgraded for the TikTok Generation — vertically-designed, scrollable issues via a new distribution deal with GlobalComix and a new DC app. The Big (Vertical) Picture: The TikTok-ification of everything — from Amazon shopping to Snapchat’s redesign to now reading DC comics — further illustrates […]
Tulsa, Oklahoma’s “Tulsa Remote” program that offered remote workers $10,000 to move to the city for at least a year has turned out to be a big success for workers, the city, and the remote work movement. The Big Move: Mid-tier, non-coastal metros were losing valuable knowledge workers in droves prior to COVID. But the ability to work […]
Consumer product brands are experimenting with absurd humor to stand out from the crowd and craft marketing campaigns that leave a lasting (or, at least, bewildered) impression. So far, it seems to be working. The Big Picture: Crafting marketing that doesn’t offend consumers has become a tightrope, especially after a decade of message-driven, serious campaigns. By leaning into […]
Snowboarding legend Shaun White is launching the Snow League to bring organization, sponsorship, and a sustainable living to the sport and its talent. Why It Hits: With non-traditional leagues like F1 racing and pickleball attracting thousands of new fans and rich investment, a push to give snowboarding its due could mint the first cold-weather cultural juggernaut. Between The […]
Artists are ensuring that they stay in the conversation all year long by releasing remixed and expanded albums that increase their lifecycles. Why It Hits: The ease and immediacy of streaming is turning album rollouts into strategic plays, allowing artists to time releases in an effort to juice tour sales and game the Billboard charts. Behind The Cover: Charli XCX is […]
Snacks are the new flex. Gen Zers are splurging on their grocery-store hauls to signal luxury, go viral online, and of course, treat themselves. The Big Bite: Inflation may be starting to come down, but the cost of living is still out of control. So, young people — who can’t afford things like luxury handbags or nice cars — are […]
Space startup Vast has unveiled their flagship project — the world’s first commercial space station that will launch into low-Earth orbit in 2025, where guests will have the opportunity to be ferried to the station for an all-inclusive 10-to-30-day stay. Why It Launches: The modern space race is the privatization of space, turning the stars into a frontier that can […]
Digital influencers are organizing IRL events to build community among fans and open up new lines of revenue. The Big Picture: The creator economy and the experience economy are both booming, so combining them allows influencers to break out of the online noise and host events that gather their most loyal followers — the demographic that gives creators […]