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LinkedIn’s freelancer-focused Services Marketplace has exploded in growth, putting the job-focused social platform on a path to become a key marketplace for work. Why It Hits: As several white-collar industries continue to shed employees en masse as interest rates remain stubbornly high, hundreds of thousands of people are looking for work… and when they can’t land full-time […]
Horror-focused creators have racked up huge engagement on YouTube, and that popularity is now spilling into Hollywood success. The Big Picture: Horror has become one of the most reliably successful genres of entertainment across every media format. But considering the content of the content, ad-driven online platforms may not have the infrastructure to best support these creators… making them look […]
Zoom announced that it’ll allow users to create clips featuring AI avatars of themselves to deliver messages at meetings they can’t (or don’t want to) attend. The Big Picture: Zoom CEO Eric Yuan has dreams of people sending AI avatars to take meetings for them while they do literally anything else. The new clip feature is the first step in […]
News influencers are growing in popularity on TikTok as more people under 30 turn to the platform for a curated rundown of the biggest headlines. The Big Headline: The creator economy is transforming every segment of media as people look for voices that they relate to or that feel trustworthy. Influencer-driven news-sharing could ensure that more people are engaged with […]
For the launch of a single menu item, McDonald’s opened up a “dupe” version of its fast-food restaurant called “McDonnell’s.” The Big Meal: Large-scale activations have become a crucial way to create buzz around products and devise a marketing moment with the potential for virality… something that McDonald’s, more so than any other chain, has recently embraced. Between The Buns: Partnering […]
Cultured, curated, glossy magazines are making a comeback… this time backed by brands that want to use them as an out-of-the-box way to build community. Why It Hits: There have been endless headlines about the death of print media over the past decade (which only fueled more decline), so the resurgence of print — from publishers like […]
Instacart is disrupting grocery shopping with games, meal suggestions, ads, store maps, and in-cart checkout — all on its smart Caper Cart. Why It Hits: There’s probably nothing as lo-tech as the humble shopping cart. So, if Instacart can scale its smart cart to groceries nationwide, it could become one of the hottest companies around. Between The Aisles: The […]
Chief Metaverse Officers have mostly disappeared from companies’ executive ranks as the technology never lived up to the impossible hype of just a couple of years ago. The Big Picture: The metaverse and VR are out, while AI and AR are in. It just goes to show how quickly the narrative can change from one emerging tech to […]
23andMe, the once buzzed-about biotech startup, is on the rocks… leaving a big question mark as to what will happen with the DNA of some 15 million customers since 2006. Why It Hits: The seemingly inevitable fall of 23andMe (a company mostly built on customers having their DNA tested once and then moving on) may be the most high-profile case […]
Several Hollywood studios are organizing focus groups made up of super fans of particular IP to help guide how those stories are told and what marketing materials will be most effective for fandoms. The Big Picture: Hollywood both loves and fears the fandoms who create the foundational audiences for its biggest, IP-driven blockbuster movies and shows, so giving […]