TikTok Becomes Spotify’s Discovery Platform
TikTok, Spotify, and Apple Music have launched a new feature to drive cross-app traffic to fuel discovery and listenership for artists… and even more engagement for the platforms. Why It Sings: For the past few years, music-streaming services and TikTok were growing into sworn enemies — TikTok was encroaching into music, while music streamers were becoming social platforms. […]