TheFutureParty
A Community-based Media Company
Sections
Business Culture Entertainment Fashion Gaming Media Music Technology
A new startup called Cafeteria is hoping to disrupt the consumer insights and marketing industry with an app that connects brands with the opinions of its most hard-to-pin-down customers — teens. Why It Hits: There’s a growing number of protections around the ability to harvest the data and insights of younger users, which is the sector most prized […]
Microsoft is putting its $75 billion acquisition of Activision Blizzard to the test by putting the new installment of Call of Duty on the tech giant’s cloud-gaming subscription service, Xbox Game Pass. The Big Picture: Microsoft sees cloud gaming as the next era of the industry, allowing people to stream any game on any number of devices without the […]
Stanford researchers are studying how movies can literally rewire our brains to feel more empathy for subjects or individuals — the first academic study of its kind — starting with the 2019 drama Just Mercy. The Big Thought: It’s always been known that art has the power to shift our perspective and make us feel… […]
Top artists like Morgan Wallen and Adele are launching their own music festivals in a bid to build long-lasting cultural moments. The Main Stage: The post-COVID IRL-event boom is in full swing, especially as fans look to build community with like-minded people. Artists, who already have credibility with their music, are able to break through […]
Top streaming services are teaming up with grocery giants and on-demand delivery platforms to cook up a new kind of bundle for subscribers. The Big Picture: Streamers are plagued by ever-rising rates of churn — people subscribing and unsubscribing month to month — so Hollywood’s latest strategy is mixing what’s considered an expendable expense, entertainment, with […]
AI startup Anthropic debuted a version of its Claude chatbot that can literally take over your computer and complete tasks you ask it to — like searching the web or inputting text like a human behind a mouse and keyboard. Why It Hits: AI agents are becoming all the rage in the industry, allowing the […]
A crop of startups are trying out-of-the-box packaging to stand out in a sea of products on store shelves. Why It Hits: Becoming a conversation starter is the goal of marketing. But when you don’t have the marketing budget, making the product itself the marketing may be a key to reaching consumers. Between The Shelves: […]
Cineverse’s low-budget slasher film, Terrifier 3, has surprised all of Hollywood to become a bonafide theatrical hit with over $40 million in just a couple of weeks, beating out some of October’s tentpoles. The Big Picture: A super gory, unrated, independent film becoming one of the biggest movies in America (and with good reviews) further […]
Arkansas looks to be home to enough lithium — the raw material used to make electric batteries — to meet the entire world’s demand. Now, energy companies are swooping in. Why It Hits: Lithium is a super in-demand material as the world hopes to switch to electric and reduce our reliance on fossil fuels. Establishing lithium mining […]
Private equity giant TPG has acquired top-shelf management firm Grandview, with plans of combining it with Untitled Entertainment to form a new representation giant. The Big Picture: Now that the Hollywood agencies have been consolidated or sold off (TPG sold CAA to Kering owner Francois-Henri Pinault last year), private equity is turning its attention to the largely […]