TheFutureParty
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The Future. Reverse mentorship, where junior professionals guide senior executives, is catching on in the advertising world as marketers strive to authentically engage Gen Z and Gen Alpha. If companies want to stay relevant and connected to younger demographics, they may have to rely increasingly on junior employees (who can offer pivotal insights into emerging […]
The Future. Following his controversial public remarks about advertisers, Elon Musk has just launched a charm offensive at the 2024 Cannes Lions to persuade brands to return to X (formerly Twitter). If Musk can uphold a commitment to brand safety and address advertiser concerns sensibly, it’s possible that X could win back the trust of […]
The Future. Banks and financial services firms are launching financial media networks (FMNs), online platforms that use customers’ first-party data to advertise in place of third-party cookies. FMNs yield huge quantities of valuable customer data that could be the future of advertising… and an enormous privacy risk for consumers. Banking on dataDigiday covers the new […]
The Future. While every brand tries to establish an emotional connection with its clientele, few garner “irrational love,” a term coined by independent advertising firm Innocean USA. Irrationally loved brands don’t just share a special bond with their fans — they’re trusted without question, allowing them to command higher prices. If brands want to reach […]
The Future. Compared to the 2022 Super Bowl, which was dubbed the “Crypto Bowl” due to its abundance of crypto ads, this year’s Big Game had fewer AI-led commercials despite the AI hype. If new technology has the potential for embarrassing mistakes, brands may avoid investing in Super Bowl ads for that tech until it’s […]
The Future. Gone are the days when brands could succeed just by promoting their products and services. Now, people crave resonance in their messaging — and cringe at tone-deaf advertising. As a big election year approaches (that’ll surely fire up the media and social landscape), agency insiders predict that a mixture of ethical advertising, immersive […]
Telly ships free TVs
WPP is tapping Nvidia to give creative teams access to generative AI tools.
Ad agencies are prioritizing employee mental health.
The Future. While Netflix has more subscribers than any other streaming service, it’s among those with the fewest subscribers paying for an ad-backed version of its service. The streamer’s ad tier could get a boost, however, after it cracks down on password-sharing in the US and more countries around the world. Subscribers by the numbersNetflix […]