TheFutureParty
A Community-based Media Company
The Future. While every brand tries to establish an emotional connection with its clientele, few garner “irrational love,” a term coined by independent advertising firm Innocean USA. Irrationally loved brands don’t just share a special bond with their fans — they’re trusted without question, allowing them to command higher prices. If brands want to reach […]
The Future. Compared to the 2022 Super Bowl, which was dubbed the “Crypto Bowl” due to its abundance of crypto ads, this year’s Big Game had fewer AI-led commercials despite the AI hype. If new technology has the potential for embarrassing mistakes, brands may avoid investing in Super Bowl ads for that tech until it’s […]
The Future. Gone are the days when brands could succeed just by promoting their products and services. Now, people crave resonance in their messaging — and cringe at tone-deaf advertising. As a big election year approaches (that’ll surely fire up the media and social landscape), agency insiders predict that a mixture of ethical advertising, immersive […]
Telly ships free TVs
WPP is tapping Nvidia to give creative teams access to generative AI tools.
Ad agencies are prioritizing employee mental health.
The Future. While Netflix has more subscribers than any other streaming service, it’s among those with the fewest subscribers paying for an ad-backed version of its service. The streamer’s ad tier could get a boost, however, after it cracks down on password-sharing in the US and more countries around the world. Subscribers by the numbersNetflix […]
Quality may come first in the future of TV advertising, but lower rates may eclipse guaranteed ad space.
Most marketing executives think user tracking is about to become obsolete.
OpenFortune currently generates advertising for 47,000 restaurants and delivery platforms in the US.