TheFutureParty
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After years and billions of dollars in development, Amazon unveiled its new AI-powered version of Alexa, Alexa Plus, which will start to roll out to users next month on Echo and Fire TV devices. Why It Hits: The company may be late to the game (relative to the lightning-fast rollout of its rivals) when it comes to […]
Amazon has partnered with Hyundai to launch Amazon Auto — a one-stop shop where you can browse, purchase, finance, and have cars delivered to your door like any other package. The Big Box: Amazon Auto is hoping to remake the dealership experience — which car buyers overwhelmingly hate — for the internet age. If Amazon is successful in […]
Amazon is rolling out a new platform for mass-produced, ultra-low-priced items called Amazon Haul, stocked with everything from clothes to daily essentials. Why It Sells: Shein and Temu have won the hearts and wallets of Gen Zers thanks to the wide range of cheap options. To continue its retail dominance, Amazon knew it needed to get in […]
Amazon is preparing a pair of smart glasses for its delivery drivers that could turn the workforce into optimized package drop-off machines. Why It Delivers: Last-mile delivery is considered the most difficult and costly part of shipping, as drivers have to navigate through neighborhoods and apartment complexes to complete orders. By putting navigation and logistics info literally on their faces, Amazon could […]
Amazon invested an undisclosed amount in creator-economy startup Spotter to sink its teeth further into the influencer industry and bolster Prime Video with more content. The Big Insight: Big media brands keep looking for ways to leverage the power of social media stars… but most strategies feel like putting a square peg in a round hole. So, maybe […]
Netflix and Amazon are offering unprecedented incentives to either win projects from top talent or keep hit filmmakers with existing projects at the streamers in the fold. The Big Picture: Hollywood has nearly reached a consensus that launching a movie on the big screen is the best way to turn them into events theatrically and on streaming. That’s […]
Amazon and Twitch are debuting a new gaming experience in Fortnite, dubbed The Glitch, that allows brands to create customizable integrations that affect the gameplay — almost like product placement in movies that serves a story purpose. Why It Hits: In-game marketing can feel inorganic in most cases, so creating a world where brands can literally be a part of the action may […]
Amazon is set to debut a competition show that allows players to pitch their products to company execs and celebrity judges for a chance at startup stardom — top billing on the e-commerce giant’s site. Why It Hits: Instagram, TikTok, Amazon… finding a seamless way to mix commerce and entertainment has become the Holy Grail of the tech […]
Amazon has “acqui-hired” robotics startup Covariant for an undisclosed amount, setting the stage for the retail giant to turn its network of fulfillment warehouses into robot-employment epicenters. The Big Picture: Ecommerce requires a huge headcount to keep the shipping machine running… but companies that figure out how to make actual machines the backbone of the physical labor […]
The Future. Amazon was hoping for big things when it signed a $100 million deal with MrBeast (Jimmy Donaldson) to bring his $5 million-prize Beast Games competition series to Prime Video… but reports of a chaotic production and mistreatment of contestants have put the whole experiment under the wrong kind of spotlight. If Amazon is […]