E.l.f. Beauty Acquires Hailey Bieber’s Rhode for A Billion
E.l.f. Beauty, one of the fastest-growing companies in the beauty industry, announced that it’s purchasing Hailey Bieber’s beauty brand, Rhode, for a deal valued at $1 billion. Why It Hits: The eye-watering acquisition price for Rhode demonstrates that celebrity-backed beauty brands are some of the hottest commodities in the industry, as evidenced by the $2 […]
