Athletic Brands Should Sponsor eSports
Okay, so eSports is already bigger than the national sport of one of the world’s largest countries. Still not enough for you Nike? Well, it’s enough for Toyota, Intel, HP and more. While several leagues like the NBA and NFL are sponsoring teams, it has yet to remain that apparel and athletic brands are following suit. Where are Gatorade, Under Armour, Lululemon etc?