TheFutureParty
A Community-based Media Company
Spotify is making a big push into the creator economy with a focus on video podcasters. Why It Hits: When Spotify announced its investment in podcasting — just the audio kind — it led to a billion dollars in spending, several outsized deals, and major changes in how audiences consume the format. Expect the same dynamics to […]
Amazon invested an undisclosed amount in creator-economy startup Spotter to sink its teeth further into the influencer industry and bolster Prime Video with more content. The Big Insight: Big media brands keep looking for ways to leverage the power of social media stars… but most strategies feel like putting a square peg in a round hole. So, maybe […]
Digital influencers are organizing IRL events to build community among fans and open up new lines of revenue. The Big Picture: The creator economy and the experience economy are both booming, so combining them allows influencers to break out of the online noise and host events that gather their most loyal followers — the demographic that gives creators […]
MrBeast, the most-followed YouTuber on Earth, has acquired the creator-focused job search platform Vouch to help connect influencers with potential team members. The Big Picture: Hiring in the creator economy is a wild west of DMs and emails. A one-stop shop for prospective employees who want to work in the space to show their CVs could be key […]
The Future. Virtual influencers — digital personas that sell products like human influencers — are growing more popular as the technology develops, and the influencer economy grows. If virtual influencers catch on, they’ll probably take a major chunk of revenue away from their human counterparts. Less than human Digital influencers have advantages — and drawbacks — […]
The Future. The creator economy is maturing into a bonafide phenomenon, cementing new successful businesses from internet fame. Wall Street now hopes it can take these companies to the next level (and make a lot of money in the process). But since there may not be enough solid startups that are ready for that kind of investment, expect […]
The Future. With President Biden signing the bill that forces ByteDance to either sell TikTok or face a ban in the US, the creator economy is reckoning with what life would look like without the platform. In short, it would be radically different. TikTok said that it would fight the legislation tooth and nail, but […]
The Future. Thousands of employees, particularly in tech and finance, have found themselves without work in recent times. Instead of seeking traditional employment, many are pursuing careers in online content creation. As job paths become less conventional, and creating becomes more accessible, the creator economy could see a banner year. The new waveLaid-off workers are […]