TheFutureParty
A Community-based Media Company
The Future. These days, every social platform wants to be more like Discord or Reddit — places where people can gather with like-minded folks and find entertainment, belonging, and support. They also want to put creators at the center of those communities. But it’s a trend far bigger than just the creator economy, encompassing industries […]
The Future. Gen Z and millennials are increasingly viewing social media stardom as a bonafide career choice. So, an education ecosystem — from middle school to college — is already popping up to support those ambitions. While legions of influencers are the stuff of Silicon Valley dreams, the infrastructure being built around influencing may lead […]
The Future. Despite the creator economy thriving, more cafes, businesses, and even towns are deciding the influencer exposure isn’t worth the headache. That’s potentially bad news for micro-influencers who rely on a steady flow of content to stay in the conversation… but it could be uniquely beneficial for brands and businesses looking to create “offline” […]
The Future. Dude Perfect — the trick shot group comprised of Tyler Toney, Garrett Hilbert, Cody Jones, and twins Cory and Coby Cotton — has launched a streaming service for their content called (you guessed it) Dude Perfect. If the economics no longer make sense to house content exclusively on YouTube, watch as more popular […]
#BookTok influencers launch a publishing house
The creator economy gets reshuffled
If companies want to leverage TV audiences to grow sales, they might borrow a tactic from the creator economy.
More brands are turning to creators to promote products with affiliate links.