TheFutureParty
A Community-based Media Company
Big brands are spending more on advertising via anonymous social media accounts. The Full-Page Ad: Also known as user-generated content (UGC) creators, faceless creators establish a brand identity by sharing memes and content. They’re often very young, attending college or even high school, and leverage algorithms to reach a broad viewer base without having to […]
Vimeo is debuting a new feature called “Vimeo Streaming” that allows users to build their own streaming services through the platform. The Big Picture: At one point, Vimeo was seen as a storytelling-focused alternative to YouTube… but ended up transitioning to an enterprise-first platform under its former CEO. Under new chief executive Philip Moyer, Vimeo […]
Kai Cenat said he plans on launching a “streaming university” to teach creators (with followings of all sizes) the lessons he learned in becoming one of the biggest influencers in the world. The Big Picture: There are plenty of masterclasses, camps, and even actual college courses on how to become a successful digital creator… but there’s never been an actual […]
Popular TikTok creator Sabrina Brier is upending the publishing industry by releasing her first book as a celebrity-filled audiobook… except there’s no book you can physically or digitally purchase. Why It Hits: Taking a cue from the soaring popularity of podcasts, Brier’s “book” aims to cash in on the demand for more audio-first content. While it’s doubtful […]
Livestreaming platform Noice is giving creators who share content a share in the company. Why It Hits: New social apps are a dime-a-dozen, so finding unique ways to get potential users invested in a platform may be giving them the opportunity to literally invest in their growth — a microcosm of the growing trend of having creators […]
Horror-focused creators have racked up huge engagement on YouTube, and that popularity is now spilling into Hollywood success. The Big Picture: Horror has become one of the most reliably successful genres of entertainment across every media format. But considering the content of the content, ad-driven online platforms may not have the infrastructure to best support these creators… making them look […]
Instagram rolled out a new tool called “best practices” that coaches creators and businesses on how to optimize their content to be most successful on the platform — tips cultivated by Instagram itself and from surveying creators. Why It Engages: When creators are successful, so is the social platform on which they post. Instagram’s new feature could spark […]
After Chicago-based TikToker Jools Lebron’s “very demure, very mindful” clip exploded in popularity, other parties tried to trademark the slogan to reap the benefits. But a quick backlash has apparently solved the issue in Lebron’s favor — a potentially life-changing situation. The Big Picture: The internet is no longer the Wild West where a creator can’t claim ownership of […]
Popular creators like Sean Evans of Hot Ones, Rhett McLaughlin and Link Neal of Good Mythical Morning, and Amelia Dimoldenberg of Chicken Shop Date are looking to score some of the money, prestige, and awards that “on air” talent enjoys. The Big Picture: The line between capital “S” streaming shows on Netflix and Hulu and some of the biggest shows on YouTube is blurring… and […]
The Future. A new trend has emerged on TikTok where creators divulge unethical practices from brand partners in their “Get Ready With Me” videos. This wave of transparency could foreshadow a shift towards greater accountability in influencer marketing, with creators becoming more likely to reject an imbalanced power dynamic with brands. The uncomfortable truthIn January, beauty […]