TheFutureParty
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The Future. A new trend has emerged on TikTok where creators divulge unethical practices from brand partners in their “Get Ready With Me” videos. This wave of transparency could foreshadow a shift towards greater accountability in influencer marketing, with creators becoming more likely to reject an imbalanced power dynamic with brands. The uncomfortable truthIn January, beauty […]
The Future. The Creators Guild of America (CGA) hopes to piece together the potentially millions of people involved in making some of the biggest hit videos on the internet with a new platform called “Mosaic.” Once the database becomes populated, it may become a key tool for BTS talent to score jobs outside of their […]
The Future. The rapid evolution of generative AI is causing major concerns for creators about the technology replacing human creators’ jobs and extracting from their hard work. More and more creators are looking to limit or stop their use of AI tools, but it ultimately might not be enough to stop the tide of technology. […]
The Future. Maintaining consistent engagement on social media is increasingly feeling like it’s out of creators’ control… so they’re launching newsletters and blogs as a way to own their audiences. As many of today’s popular creators start to age out of the content that made them go viral, newsletters and blogs may become one of […]
The Future. By culling millions of data points, creator credit-card company Karat Financial has rolled out a free tool that allows creators to compare their earnings against other similar creators (anonymized, of course) and industry averages — the first tool of its kind. Dubbed “Karat Insights,” the feature may become key for creators of all […]
The Future. Brands today heavily depend on influencer marketing to advertise their products, leaving creators with the advantage when it comes to negotiations. Due to the standardization of payment terms by influencers, companies will likely have to start changing their approach to collaborating with creators. Cashing out More and more influencers are beginning to add stricter […]
The Future. Amazon’s Prime Video unit is reportedly firming up a $100 million deal with MrBeast that would see the most famous face of YouTube create a reality competition show for the streamer. If successful, it may open up an opportunity for other top creators — Rhett & Link, Zach King, etc. — to scale […]
The Future. Whalar, a creator and talent management company, is launching The Lighthouse — a physical campus for creators to learn, make, and collaborate with their peers. If the project proves successful, it could pave the way for an entirely new and revolutionary form of education and collaboration for creators. TikTok UniversityThe creator economy is […]
The Future. These days, every social platform wants to be more like Discord or Reddit — places where people can gather with like-minded folks and find entertainment, belonging, and support. They also want to put creators at the center of those communities. But it’s a trend far bigger than just the creator economy, encompassing industries […]
The Future. Gen Z and millennials are increasingly viewing social media stardom as a bonafide career choice. So, an education ecosystem — from middle school to college — is already popping up to support those ambitions. While legions of influencers are the stuff of Silicon Valley dreams, the infrastructure being built around influencing may lead […]