TheFutureParty
A Community-based Media Company
Drake has filed the first step towards an incendiary lawsuit against Universal Music Group (UMG) and Spotify, alleging that the two companies colluded to inflate streams of Kendrick Lamar’s Grammy-nominated Drake-diss track, “Not Like Us.” Why It Hits: On top of being a first in the world of hip-hop beefs, Drake’s swing-for-the-fences legal action (which may or may […]
The Future. Drake surprise-dropped files upon files of unreleased media from throughout his career. It’s possible that the Canadian rapper may be setting the stage for a project that empowers fans to take part in building a timeline or documentary of his career in an effort to create a new kind of engagement. Media as […]
While some think the song could be a huge marketing stunt by Drake, that just doesn’t seem to track.