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The Future. The International Olympic Committee has recommended that Saudi Arabia host the first edition of the Olympic Esports Games in 2025. While the plan still needs to be approved, the move shows that the country’s aggressive “sportswashing” strategy has been a success… and the Saudi Arabian market may be the most important customer base […]
The esports industry has encountered its biggest challenge yet.
Okay, so eSports is already bigger than the national sport of one of the world’s largest countries. Still not enough for you Nike? Well, it’s enough for Toyota, Intel, HP and more. While several leagues like the NBA and NFL are sponsoring teams, it has yet to remain that apparel and athletic brands are following suit. Where are Gatorade, Under Armour, Lululemon etc?