TheFutureParty
A Community-based Media Company
A new study by communications firm Confidant and marketing insights firm Vytal found that younger generations are opting to engage with and buy from brands that feel more niche and authentic. Why It Hits: Culture has fragmented into countless niche communities… meaning most brands should focus on marketing to smaller, passionate fanbases rather than trying to reach […]
Young consumers have become a little too willing to swipe their credit cards to pay for purchases — whether to pay necessary bills or just to indulge in the finer things in life, even though they can’t afford them. Why It Hurts: Despite high inflation, consumer spending is still breaking records. That’s a conundrum for economists. But it […]
A study by Google found that nearly all Gen Z knowledge workers are using AI in their day-to-day tasks. The Big Picture: While overall AI use among workers is plateauing, the revelation that young professionals are actively leveraging the tools could ensure that the technology is here to stay. Behind the Code: Google surveyed 1,005 full-time knowledge workers between the […]
Gen Zers and millennials are surprisingly discovering new brands and businesses the old-fashioned way — by walking around their communities. Why It Scores: Over the past decade, digital marketing has dominated the cultural discourse and advertising budgets as the key way to find new customers. But if people are now finding them more so on foot, the […]
The results are in: Gen Z’s app download data reveals that the generation loves TikTok, embraces OpenAI, is rediscovering PayPal, and suggests that Quibi may have been a little ahead of its time. The Big Picture: In our tech-saturated society, app downloads over the past year reveal where trends in social media, entertainment, personal finance, and AI are […]
Both employers and workers have embraced TikTok as a hiring platform, positioning the app as LinkedIn for young people looking to show off their creativity in applications. Why It Hits: Swamped job postings on LinkedIn and impersonal AI screenings for interviews have made finding a job not through a personal connection feel impossible. Public TikTok video applications could give […]
Snacks are the new flex. Gen Zers are splurging on their grocery-store hauls to signal luxury, go viral online, and of course, treat themselves. The Big Bite: Inflation may be starting to come down, but the cost of living is still out of control. So, young people — who can’t afford things like luxury handbags or nice cars — are […]
The Future. Google-subsidiary Jigsaw put Gen Z — the first generation to be raised with the internet — under the microscope to see how they interact with information online and found that the cohort mainly views digital engagement as a means of socializing with others. Everything is essentially entertainment. The insights could force news publishers, […]
The Future. As Gen Z increasingly chooses blue-collar jobs over university-educated, white-collar work, social media content showing their jobs is taking off and paying off. As young plumbers, electricians, and others find a new revenue stream by showing what they do regularly, the next wave of digital influencers may never quit their day jobs. Hashtags […]
The Future. Major brands are helping pay tuition to capture the attention of Gen Z. As more companies get in on the action to build a bond with potential customers, don’t be surprised if some brands create tuition-to-employment pipelines so they can track promising talent as early as possible… that is, if they want to go to […]