TheFutureParty
A Community-based Media Company
Digital influencers are organizing IRL events to build community among fans and open up new lines of revenue. The Big Picture: The creator economy and the experience economy are both booming, so combining them allows influencers to break out of the online noise and host events that gather their most loyal followers — the demographic that gives creators […]
News influencers are growing in popularity on TikTok as more people under 30 turn to the platform for a curated rundown of the biggest headlines. The Big Headline: The creator economy is transforming every segment of media as people look for voices that they relate to or that feel trustworthy. Influencer-driven news-sharing could ensure that more people are engaged with […]
A new lifestyle platform called On The House (OTH) launched a “credit card” that allows influencers to trade their social-media clout for products and services from participating businesses. Why It Hits: Every business is looking for a way to go viral — it’s the entire foundation of influencer marketing. Trading goods and services for publicity is the logical […]
The Future. Brands today heavily depend on influencer marketing to advertise their products, leaving creators with the advantage when it comes to negotiations. Due to the standardization of payment terms by influencers, companies will likely have to start changing their approach to collaborating with creators. Cashing out More and more influencers are beginning to add stricter […]
Gen Z-ers are posting influencer-quality content.
Creators are now indispensable to marketers.
Professional influencer may soon be a job you can apply for at some companies.