TheFutureParty
A Community-based Media Company
Meta is making some serious outreach (and money offers) to Hollywood studios and major production companies to make content for the tech giant’s next-generation VR headset. The Big Picture: Narrative VR content almost had a moment ten years ago, thanks to a handful of ambitious startups… but the tech ultimately wasn’t up to snuff yet. […]
Meta will reportedly allow brands to create and target ads to users on the company’s platforms solely using AI by the end of next year. The Big Picture: Advertising represents a whopping 97% of revenue for Meta, so any changes to it is a massive deal for the entire digital-advertising ecosystem. Coupled with Meta’s aggressive […]
Meta CEO Mark Zuckerberg has gone on a rare publicity tour to share the new underlying philosophy of the company — people are lonely and want more friends than they have, so Meta wants to give them a group of AI besties. The Big Picture: It’s true that people are lonely — 30% of adults […]
Combat-sports league UFC has inked a multi-year deal with Meta to make the tech giant its “Official Fan Technology Partner.” Why it Hits: Meta CEO Mark Zuckerberg and UFC CEO Dana White have been circling each other in recent years, with Zuck himself getting into mixed martial arts (and even competing in events) and White […]
Meta announced that it’s swapping out its third-party fact-checkers with a community-notes model over the next few months in hopes of fighting back against alleged bias and censorship. The Big Picture: Meta is once again changing with the tide. After nearly a decade of trying to thwart extremism, hateful speech, and misinformation on its platforms, the company has decided that […]
After a week of bad press, Meta has seemingly deleted its nonhuman chatbot profiles from Instagram that quietly rolled out in 2023… signaling a potential retreat from its plan to offer a community of AI users. Why It Hits: Meta has been trying to find a way to make chatbots across its social media ecosystem a thing to […]
James Cameron’s Lightstorm Vision inked a multi-year deal with Meta to make immersive 3D content for the Quest mixed-reality headset. The Immersive Picture: James Cameron has been one of the biggest boosters of 3D in cinema — the Avatar franchise is the only one that still successfully employs the tech — so having his expertise leading the creative at […]
Blumhouse and Meta announced a partnership to test the tech giant’s AI video generation tool, Movie Gen, kicking it off with the release of three short films that were made using it. The Big Picture: Every major AI player is trying to break into Hollywood with a video-creating tool, so whoever gets the biggest buy-in may soon […]
Meta announced some starry updates to its AI chatbots — licensed celebrity voices from A-list Hollywood talent. The Big Picture: It’s not the first time that Meta turned to famous people to give its chatbots some familiar voices. But after the first experiment failed because the celebrities were voicing characters, the tech giant hopes that simply programming the chatbots […]
The Future. WSJ found that ads from brands like Disney, Walmart, Pizza Hut, Bumble, and even WhatsApp itself were served in between videos portraying child sexualization and adult film content on Reels… and users would see this content by simply following youth-oriented accounts. The test shows that the race to catch up with TikTok (and […]