Can social media make you pay?
The combination of Apple’s 2021 data privacy changes and the recent economic contraction has reduced digital ad spending and hurt social media platforms.
Content
Is Instagram creator-friendly?
Once creators identified TikTok as a platform on which they could go viral, build huge followings, and land ad sponsorships more easily than on Instagram, they began to divert their attention away from the Meta-owned app.
Meta looks to WhatsApp to unlock growth
Meta is looking for ways to finally start making some real money from WhatsApp.
Retiring the myth of the billionaire genius
American society has a habit of lauding billionaires as the ultimate voices of wisdom regarding business, politics, and philanthropy
Instagram struggles to repeat TikTok’s success
An internal Meta document titled “Creators x Reels State of the Union 2022” found that Reels is still far behind TikTok in popularity and engagement.
Meta stocks up with virtual fashion
Meta is launching an Avatar Store, giving users the ability to outfit their digital selves with virtual fits from brands like Balenciaga and Prada.
What’s on Sheryl Sandberg’s mind?
With her exit from Meta, Sheryl Sandberg leaves an outsized (and controversial) legacy.
Meta spins Reels as the future against TikTok
To combat its sluggish stock price, Meta is betting on Reels.
Meta misses the mark
Meta faced its worst day ever yesterday.
Meta and Snap invite advertisers inside the walled garden
Meta and Snap took a third-quarter tumble because of Apple’s new privacy features, and now both platforms are segueing to an ad strategy that invites brands to do most of their business inside the platform.