TheFutureParty
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A24 is remaking its popular annual membership to include tickets to every single new A24 movie on opening weekend. The Big Picture: A24’s play for consistent audiences across all of its titles seems to be the first time a studio is advertising access to its slate as a perk for loyalty — a bet that the A24 brand name is […]
The outsized popularity of Wicked has come with a wave of people whipping out their phones during the movie to get a picture or film a video… sparking a fresh debate about movie-theater etiquette. The Big Snap: By and large, moviegoing has transformed from a casual communal activity into a once-in-a-while event. In the modern era, capturing yourself experiencing the […]
NBCUniversal pulled out all the stops to market its blockbuster adaptation of the Broadway smash Wicked, partnering with over 400 brands for IP tie-ins. The Big Picture: In the words of Universal chief marketing officer Michael Moses, “The world doesn’t operate like a monoculture anymore, so you have to be everywhere.” In an entertainment ecosystem, where big-budget streaming releases […]
Moana 2, set for release over the Thanksgiving weekend, has the potential to become Disney’s highest-grossing release of all time. The Big Picture: While 2016’s Moana was a hit, it was nowhere near the runaway success of other Disney animated titles. But streaming (especially on Disney+) turned the movie into an enduring cultural juggernaut, showing the power of families watching […]
28 Years Later, the next installment in filmmaker Danny Boyle’s popular zombie franchise, is the biggest movie to date — by a long shot — to primarily be shot on an iPhone. The Big Picture: Apple has touted that its smartphone cameras are the most powerful ones the average person can buy. By getting the greenlight to […]
Risky takes on well-known IP or existing franchises have been a success story for Hollywood this year, which offers an exciting path for bold filmmakers to play in a big-budget sandbox. The Big Picture: As the American film and TV industry contracts after years of unbridled spending in streaming, studios have focused their development dollars on […]
The Future. 4DX screenings — the immersive cinema format that utilizes 20 off-screen special effects to make audiences feel like they’re in the movie — had its two best weekends ever this summer with the releases of Twisters and Deadpool & Wolverine. If audiences continue to be drawn to the format, it’s possible that some […]
The Future. Independent distributor Neon has scared up some incredible business by taking a less-is-more approach to marketing its latest hit horror film, Longlegs. With the majority of movie releases falling below expectations this year, expect more upcoming titles to try the less-is-more approach to their marketing campaigns to build intrigue instead of just awareness. […]
The Future. With video game-based movies making $712.2 million at the domestic box office last year (2x more than the year before), Hollywood is all-in on the IP for its next generation of franchises. Just as Marvel started to connect its franchises through movies and shows, don’t be surprised if studios and game developers start […]
The Future. Warner Bros. took its trailer for Godzilla x Kong: The New Empire to the next level by making it an interactive game on Roblox. It’s been successful in capturing players’ attention and may set a course for Hollywood to have a dedicated marketing strategy for platforms like Roblox, Fortnite, Minecraft, and other metaverse-like […]