TheFutureParty
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28 Years Later, the next installment in filmmaker Danny Boyle’s popular zombie franchise, is the biggest movie to date — by a long shot — to primarily be shot on an iPhone. The Big Picture: Apple has touted that its smartphone cameras are the most powerful ones the average person can buy. By getting the greenlight to […]
Risky takes on well-known IP or existing franchises have been a success story for Hollywood this year, which offers an exciting path for bold filmmakers to play in a big-budget sandbox. The Big Picture: As the American film and TV industry contracts after years of unbridled spending in streaming, studios have focused their development dollars on […]
The Future. 4DX screenings — the immersive cinema format that utilizes 20 off-screen special effects to make audiences feel like they’re in the movie — had its two best weekends ever this summer with the releases of Twisters and Deadpool & Wolverine. If audiences continue to be drawn to the format, it’s possible that some […]
The Future. Independent distributor Neon has scared up some incredible business by taking a less-is-more approach to marketing its latest hit horror film, Longlegs. With the majority of movie releases falling below expectations this year, expect more upcoming titles to try the less-is-more approach to their marketing campaigns to build intrigue instead of just awareness. […]
The Future. With video game-based movies making $712.2 million at the domestic box office last year (2x more than the year before), Hollywood is all-in on the IP for its next generation of franchises. Just as Marvel started to connect its franchises through movies and shows, don’t be surprised if studios and game developers start […]
The Future. Warner Bros. took its trailer for Godzilla x Kong: The New Empire to the next level by making it an interactive game on Roblox. It’s been successful in capturing players’ attention and may set a course for Hollywood to have a dedicated marketing strategy for platforms like Roblox, Fortnite, Minecraft, and other metaverse-like […]
The Future. As Hollywood tries to figure out what exactly makes a film a must-see in theaters, a couple of studios are releasing multiple movies from a franchise within the same year as an experiment — a move that could save both production and marketing costs. If the movies are successful, the line between film […]
The Future. This Presidents’ Day weekend has seen lower movie theater attendance than usual. It’s also witnessed a change in popular taste, with a musical biopic defeating a superhero flick at the box office. This upset could signal that comic book characters are on the way out, as new genres like music-based films are on […]
The Future. Speciality movies like The Iron Claw, Poor Things, The Zone of Interest, and The Holdovers — films that typically skew older — are hits with the under-35 crowd. 2024 could see several breakout arthouse hits, prompting studios to diversify their slates to capture the zeitgeist. Audience discoveryMany of this season’s awards movies are […]
The Future. The Academy Award nominations brought plenty of drama yesterday, with Oppenheimer, Poor Things, Barbie, Maestro, and Killers of the Flower Moon scoring the majority of the nominations. As Oppenheimer and Barbie, two of the biggest blockbusters of 2023, will compete in multiple categories, expect this year’s Oscars telecast to have its biggest ratings […]