Blu-rays and DVDs are ready for a renaissance
Physical media eyes a comeback
Content
Five Nights at Freddy’s scared away fears of day-and-date releases
The Future. Five Nights at Freddy’s is a major success story at the box office and on streaming, buoyed by the rabid fanbase of the game’s franchise. While the strategy won’t work (and hasn’t worked) for every movie, FNAF may prove to be the blueprint for how to eventize a movie with a simultaneous release… […]
Oppenheimer made 70mm a star
The Future. While Christopher Nolan isn’t the first modern filmmaker to make 70mm exhibition a major selling point of their movie, he may be responsible for sparking a newfound cultural fascination for the premium format, thanks to his outsized critical and commercial influence. While studios may try to eventize auteur-driven projects by supporting their use […]
Mean Girls takes on TikTok
The Future. Paramount pulled out the think-outside-the-box playbook for marketing its remake of Mean Girls, putting the movie up on TikTok in celebration of Mean Girls Day (a national holiday as far as TFP is concerned). With the remake slated for release on January 12th, Paramount may be testing whether re-introducing audiences to older IP […]
Neon shifts into a winning strike position
Neon aims to revive arthouse
The box office braces for a 2024 slowdown despite summer success
Hollywood’s box office recovery takes a turn
Hollywood strikes slash the summer box office
The Future. With Barbenheimer representing the last wave of star-driven publicity prior to the duel Hollywood strikes, August is the first month of new movie releases without the marketing help of its cast. While some films have already been pushed to next year, a few underperforming titles during August and September could incite another wave […]
Latino advocacy groups are stepping in to promote Blue Beetle
The Future. Since stars Xolo Maridueña, George Lopez, and Bruna Marquezine can’t stump for this weekend’s release of Blue Beetle due to the actors strike, Latino advocacy groups are filling the void. The hope is the latest DC entry can be a cultural moment for the community the way Black Panther and Crazy Rich Asians […]
Movie delays put theaters at risk… again
Movie delays make theater business tricky
Sound of Freedom pays it forward to $125 million at the box office
The summer box office scores a surprise hit