TheFutureParty
A Community-based Media Company
The Future. UMG (Universal Music Group), one of the world’s foremost music companies, announced that it’ll no longer license its content to TikTok starting today. If TikTok doesn’t bend to UMG’s demands, the platform could be crippled by copyright lawsuits. Stop the clockUMG and TikTok failed to craft a new agreement after their last one […]
The Future. Budweiser has teamed up with São Paulo-based advertising agency Africa on a new ad campaign dubbed “Unbreakable Courts.” The campaign aims to protect basketball courts all over the country and to get the word out about it, a rap song was produced by a legit artist… a move that is already demonstrating that […]
We had some world class speakers speak on digital identity. Our friends Brett Hyman, Tiffany Zhong & Billy Hawkins boiled down some truths on where our need to express ourselves is going. These guys are powerhouses to say the least. Combined they lead us on a winding journey. We talked about everything online will one day become HQ, via interactive live streaming as well as the future of digital characters like Lil Miquela. BTW, not everything is positive.
Wednesday night was a compelling evening. Hundreds of Future Party veterans came through to enjoy a night of music, food and conversation. For a while we’ve toyed around with the idea of Future Sounds. We really like trying new things and we figured why not merge great speakers across various topics with compelling musical acts. When we got connected with Airbnb Concerts, it was a lot easier of a reality to kick things off and we’re glad we did. It was awesome to see everyone come together. There were people from all walks of life including artists, agency executives, musicians and investors.
Whatever you think about his music, no one can argue the cultural power of Kanye West. The Atlanta born producer, songwriter and rapper turned fashion mogul is an anomaly; he manifests his own success and has been all of his professional career. Kanye’s supposed net worth is around $145M and his music and fashion resound around the world. He is at the top of the A-list.
In the 1990s and 2000s luxury brands like Louis Vuitton and Gucci enjoyed their presence on the public pedestal as the status symbols of fashion couture. Yet the luxury brands of years past were unable to connect with the rebellious millennial spirit influenced heavily by hip hop culture. Recently Louis Vuitton hired Ghanaian-American fashion designer and Kanye west muse, Virgil Abloh to be the Director of Men’s Wear and their cultural savant. This is Louis Vuitton’s first African American artistic director, but not a shocking move when looking at the industry at large. The trend began its upswing when classic French fashion house Balmain had a bright idea: hire a brilliant young black man to guide them into the future.