Netflix asks for a premium on ad slots
Netflix’s ad tier is coming out swinging, possibly setting an ambitious November debut.
Content
Netflix gives old-school marketing a shot with ‘The Gray Man’
Netflix is pulling out all the stops for its biggest blockbuster yet — The Gray Man from Marvel stalwarts the Russo Brothers.
Netflix strikes deal with Microsoft for its ad tier
After talking with all the big ad-tech companies in the business, Netflix has picked Microsoft to help with the sales and tech side of its upcoming ad tier.
Netflix may hit the big screen big time
Netflix is considering screening up to a dozen movies in theaters for about 45 days
Netflix may green-light live streaming
Netflix is reportedly testing out a live-streaming feature that could transform engagement on its unscripted shows and comedy specials.
Netflix gives Wall Street pause, but the streaming money keeps flowing
Netflix may have lost two-thirds of its value last week, but that doesn’t mean it (or almost any service) is slowing down the streaming gravy train.
Video-game developers prepare for rich courtship
Indie game developers are attracting huge paydays to give video-game streamers exclusive access to titles as they all battle each other to build the “Netflix of games.”
Netflix lays out the map for its gaming ambitions
Netflix's entrance into the gaming market is shaping up to be more than just a half-hearted ambition.
Netflix programs physical events
Netflix is doubling down on IRL events to engage fans of top shows like Bridgerton, Stranger Things, and Money Heist.
Watching with friends who aren’t there is the new watch party
Thanks to COVID, entertainment streaming services and social-gaming platforms rolled out new features to keep group hangs a thing.