TheFutureParty
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Former Golf Channel executive Mike McCarley and golf titans Tiger Woods and Rory McIlroy, in partnership with the PGA, have launched the TMRW Golf League (TGL) — a hybrid digital-physical version of the game that hopes to amp up the entertainment value and appeal to a new generation of players. The Big Swing: McCarley, Woods, McIlroy, and the PGA […]
Netflix has secured a deal with FIFA to stream the Women’s World Cup in 2027 and 2031. The Big Competition: Netflix has been ramping up its licensing of mostly one-off sports exhibitions that the streamer can turn into bonafide events (celebrity boxing matches, Christmas Day NFL games) while also refining its livestream capabilities all around the world. Between the Titles: Women’s pro […]
The New York Mets struck a record $765 million deal for outfielder and star hitter Juan Soto to play with the team for 15 years. The Big Swing: Soto’s deal is the most expensive contract ever in pro sports, inching deals closer to the billion-dollar benchmark. But the sheer length of the deal, coupled with the Dodgers’ $700 million ten-year […]
Snowboarding legend Shaun White is launching the Snow League to bring organization, sponsorship, and a sustainable living to the sport and its talent. Why It Hits: With non-traditional leagues like F1 racing and pickleball attracting thousands of new fans and rich investment, a push to give snowboarding its due could mint the first cold-weather cultural juggernaut. Between The […]
Live-shopping broadcaster QVC has struck a deal with the USA Pickleball league for everything from streaming rights and original content to, of course, merchandising. The Big Swing: Pickleball is one of the fastest-growing sports in the US, so clinching exclusive rights is a big win for such an unconventional player… opening up the possibilities for other niche companies […]
The National Football League is setting the stage for a select group of private-equity players to get the opportunity to invest in its teams. The Big Picture: The NFL has long been the last holdout of the major leagues to bar PE firms from flooding the zone with cash. The break in the dam marks a new […]
The Future. In the aftermath of the 2021 ruling that college athletes could monetize their name, image, and likeness, more and more athletes are competing at both the Olympics and NCAA tournaments — an either/or choice in previous years. As the spotlight on top athletes brings them celebrity acclaim, watch for universities to market their […]
The Future. The Paris Olympics was the best guinea pig NBCUniversal could’ve asked for in the run-up to the Los Angeles Games, giving the Olympics broadcasters ample data on what audiences loved about the revamped coverage of the Games. Considering the love for this year’s entertainment and celebrity factors, don’t be surprised if NBCU taps […]
The Future. The NBA and WNBA finalized their TV deals for the next 11 years, and as expected, they’re rich. With sports rights seen as one of the few must-have pieces of programming needed to ensure that networks and streamers stay culturally relevant, the competition was fierce… which shows how including streaming distribution, Hollywood crossovers, […]
The Future. The NBA is preparing to announce the expansion of its league with two new teams — one in Seattle (which is all but already called for) and one in Las Vegas (a free agent). The potential Vegas team, which likely won’t be officially announced until after the NBA locks up its new media-rights […]