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Boxing is luxury now, as the combat sport welcomes renowned designers and staple fashion labels into the ring. Why it Hits: The confluence of fashion and sports has reached a fever pitch, and boxing has been minted with a new cultural influence after Netflix’s Mike Tyson vs. Jake Paul fight landed a record number of viewers. 2025 may be […]
FIFA announced that the 2026 World Cup — which will take place in various cities across the US, Canada, and Mexico — will be the first tournament to feature a halftime show during the final match. Why It Scores: In case you weren’t just reminded during last month’s Super Bowl, halftime shows are a big deal — big viewership drivers, […]
The Kansas City Chiefs are forming a production studio that will make both scripted and unscripted content — seemingly a first for a major sports franchise. Why It Hits: Movies and TV shows are no longer just the purview of Hollywood studios and independent production companies, as brands, fashion houses, and now sports franchises jump into the space to tell stories that […]
The Australian Open is showing (almost) live coverage of its tournament on its YouTube channel but with a twist: everything onscreen is an animated rendering of the actual matches. Why It Hits: The Australian Open can’t stream its matches live because of its exclusive broadcast deals, but simulcasting an animated rendition is a clever hack that can […]
Former Golf Channel executive Mike McCarley and golf titans Tiger Woods and Rory McIlroy, in partnership with the PGA, have launched the TMRW Golf League (TGL) — a hybrid digital-physical version of the game that hopes to amp up the entertainment value and appeal to a new generation of players. The Big Swing: McCarley, Woods, McIlroy, and the PGA […]
Netflix has secured a deal with FIFA to stream the Women’s World Cup in 2027 and 2031. The Big Competition: Netflix has been ramping up its licensing of mostly one-off sports exhibitions that the streamer can turn into bonafide events (celebrity boxing matches, Christmas Day NFL games) while also refining its livestream capabilities all around the world. Between the Titles: Women’s pro […]
The New York Mets struck a record $765 million deal for outfielder and star hitter Juan Soto to play with the team for 15 years. The Big Swing: Soto’s deal is the most expensive contract ever in pro sports, inching deals closer to the billion-dollar benchmark. But the sheer length of the deal, coupled with the Dodgers’ $700 million ten-year […]
Snowboarding legend Shaun White is launching the Snow League to bring organization, sponsorship, and a sustainable living to the sport and its talent. Why It Hits: With non-traditional leagues like F1 racing and pickleball attracting thousands of new fans and rich investment, a push to give snowboarding its due could mint the first cold-weather cultural juggernaut. Between The […]
Live-shopping broadcaster QVC has struck a deal with the USA Pickleball league for everything from streaming rights and original content to, of course, merchandising. The Big Swing: Pickleball is one of the fastest-growing sports in the US, so clinching exclusive rights is a big win for such an unconventional player… opening up the possibilities for other niche companies […]
The National Football League is setting the stage for a select group of private-equity players to get the opportunity to invest in its teams. The Big Picture: The NFL has long been the last holdout of the major leagues to bar PE firms from flooding the zone with cash. The break in the dam marks a new […]