TheFutureParty
A Community-based Media Company
Ballers, which bills itself as a social-sport venue and members club, raised a $20 million Series A round in the run-up to the opening of the company’s first flagship location in Philadelphia. Why It Hits: Ballers is in the racket sports and golf business — two sports blowing up in popularity with Gen Z, not just for the […]
This month, WhatsApp and sports-content publication OffBall’s “The Chat” feature has hosted conversations on some of the biggest moments in sports with some of the biggest names in sports. The Big Play: So much of the culture of watching sports is engaging with expert commentary and interacting with like-minded fans. The Chat, which launched in […]
Patrick Whitesell, the co-founder of WME and Endeavor, who recently left after going private again, is launching a boutique football-representation shingle called WIN Sports Group. The Big Play: Football is by far the most popular sport in America, with players and coaches reaching the heights of influence usually reserved for global movie stars. WIN hopes to leverage […]
Top professional athletes across basketball and football are joining collegiate athletic programs… as general managers. Why It Scores: College sports have been big for a while, but the leagues are exploding even more in popularity in recent years, thanks to NIL deals, skyrocketing broadcast rights, and of course, the greatness of the athletes themselves. Joining […]
The NFL is considering multiple bids to set up both a women’s and men’s professional flag-football league, which could debut as early as next year. The Big Play: Flag football has exploded in popularity in recent years, so investors are chomping at the bit to take the sport pro. If the demand for the NFL’s […]
Sports-products chain Dick’s Sporting Goods is expanding the footprint of its newest concept store, the massive “House of Sport,” which mixes traditional retail with several experiences to test out products and build community. The Big Play: Most retail brands are shrinking their stores — both in size and number — to deal with inflation, slower consumer spending, and […]
Boxing is luxury now, as the combat sport welcomes renowned designers and staple fashion labels into the ring. Why it Hits: The confluence of fashion and sports has reached a fever pitch, and boxing has been minted with a new cultural influence after Netflix’s Mike Tyson vs. Jake Paul fight landed a record number of viewers. 2025 may be […]
FIFA announced that the 2026 World Cup — which will take place in various cities across the US, Canada, and Mexico — will be the first tournament to feature a halftime show during the final match. Why It Scores: In case you weren’t just reminded during last month’s Super Bowl, halftime shows are a big deal — big viewership drivers, […]
The Kansas City Chiefs are forming a production studio that will make both scripted and unscripted content — seemingly a first for a major sports franchise. Why It Hits: Movies and TV shows are no longer just the purview of Hollywood studios and independent production companies, as brands, fashion houses, and now sports franchises jump into the space to tell stories that […]
The Australian Open is showing (almost) live coverage of its tournament on its YouTube channel but with a twist: everything onscreen is an animated rendering of the actual matches. Why It Hits: The Australian Open can’t stream its matches live because of its exclusive broadcast deals, but simulcasting an animated rendition is a clever hack that can […]