TheFutureParty
A Community-based Media Company
The Future. This weekend’s Las Vegas Grand Prix is attracting major cultural attention, thrilling fashion brands, celebrities, and the media. While Liberty Media, the owner of F1, may have oversold its demand (potentially due to a drama-free race season), the success of an event that puts the fastest cars in the world on the Vegas […]
The Future. NBC Sports Next, a subsidiary of NBC, is rolling out a streaming service focused on youth and amateur sports called SportsEngine Play. It’s already recruited several schools, clubs, and amateur leagues across a variety of sports. If successful, the new service could become a key tool for students to secure NIL deals and […]
The Future. NBA Hall of Famer Shaquille O’Neal is joining Reebok’s executive roster, captaining the company’s basketball division. It’s not only a headline-grabbing play by Reebok that could translate to transformative change, but it’s also another example of top sports players joining the corporate class as part of their second acts… which may soon become […]
The Future. At this point, anything Taylor Swift touches blows up (in a good way). Sunday’s game between the Kansas City Chiefs and the Chicago Bears — a coming-out party for Swift’s and Chiefs tight-end Travis Kelce’s relationship — was no different. While it may not be the reason for dating Kelce, their relationship has […]
Paramount teams up with sports creators
The Future. Endeavor CEO Ari Emanuel’s newly created fight empire has officially entered the ring… er… public markets. With the intention of not just increasing the footprint of both UFC and WWE but also expanding the divisions’ media output (films, docs, and social content), TKO may supercharge the amount of fighting talent who can become […]
Full stream ahead for Nascar
Surfing gets the ski-resort treatment
Vegas goes all-in on F1
Topgolf lets it rip