TheFutureParty
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The Future. TikTok is wading further into music by creating a new team focused solely on buying up music rights. If it’s successful in acquiring some catalogs, expect those artists to start getting a boost in discovery from the platform’s algorithm… literally engineering viral hits. Warning labelsTikTok wants to take over music one deal at […]
The Future. A new lawsuit against the US government’s plan to force the sale of TikTok sets the stage for a battle between expression and security. Considering the legal firm behind the lawsuit has had past success stopping a ban of the app, and the law’s provision that suits can only be filed in the […]
The Future. After three months, Universal Music Group and TikTok have come to an agreement that will bring the music of UMG-signed artists back to the social platform. Now that TikTok is sharing more data, expect UMG to negotiate how to extract some royalties on sped-up and slowed-down versions of artists’ tracks next. UnmuteUMG’s new […]
The Future. With President Biden signing the bill that forces ByteDance to either sell TikTok or face a ban in the US, the creator economy is reckoning with what life would look like without the platform. In short, it would be radically different. TikTok said that it would fight the legislation tooth and nail, but […]
The Future. TikTok is working on a new AI tool that would let advertisers build their own TikTok influencers. While the feature could put the company on thin ice with the creators that helped popularize the platform, some leading-edge influencers may try to use the tool in creative ways to bolster their own business. Creating […]
The Future. The potential TikTok ban has reignited discussions about the risks of relying solely on viral success as a sustainable marketing strategy. While the bill has yet to pass the Senate, the possibility of losing access to the platform will likely shape how brands think about marketing, no matter what the White House decides. […]
The Future. In the wake of TikTok’s imminent forced sale or ban in the US, the company is hoping that a Justice League of teen users can turn the tide. Whether or not the council makes any ultimate impact on how the app operates is yet to be seen, but don’t be surprised if every […]
The Future. A bipartisan bill to force ByteDance to sell TikTok’s operations in the US or face a ban is making its way through Congress… and has enough wind in its sails to potentially become law. If ByteDance does decide to sell, it would be a deal worth hundreds of billions of dollars, potentially making […]
The Future. TikTok is going full force to reward creators who regularly post videos over a minute long in a bid to make the platform more than a hub for short-form content. Considering the push by creators, Apple, and TikTok to also make horizontal videos a thing, TikTok could soon become more of a direct […]
The Future. TikTok is hoping to crown ecommerce influencers as a way to boost engagement on TikTok Shop — which is doing well for small and medium-sized businesses but still hasn’t caught on with major brands. If TikTok is able to mold talent who’s famous mainly for selling products, those influencers could be best positioned […]