Researchers try to crack TikTok virality
It can seem nearly impossible to figure out how certain trends and dances go viral on TikTok.
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TikTok reigns for sports coverage
NBCUniversal and State Farm are choosing TikTok over traditionally coveted TV ad slots for massive sports events.
TikTok helps Hollywood catch repeat business
TikTok has become a key marketing destination for Hollywood.
Platforms help hitmakers make more hits
Youtube, TikTok, and Snapchat now have coaches to offer advice and guidance for creators.
Marilyn Monroe finds TikTok fame
Turner Classic Movies (TCM) went viral on TikTok this fall with a Marilyn Monroe post that earned over 12 million views.
YouTube wants to repeat TikTok’s success
YouTube is pumping money and attention into its short-form feature, Shorts, in a bid to compete with TikTok.
FourFront turns TikTok into TV
Social startup FourFront, which develops long-form stories via ongoing posts on TikTok, is drawing audiences into an ongoing drama.
ByteDance to take e-commerce viral
TikTok is reportedly starting a global e-commerce operation.
TikTok loads NFTs
TikTok is rolling out its first batch of NFTs in collaboration with musicians such as Lil Nas X and influencers like Brittany Broski.
YouTube Shorts gets long look
Creators are discovering that YouTube Shorts is blowing up.