The battle of the Shorts
These days, it seems like everyone’s trying to become TikTok.
Content
Layoff content is trending on TikTok
While many workers didn’t see the tech recession coming, fewer expected to get laid off.
Advertisers flock to TikTok despite widespread bans
TikTok is facing more scrutiny than ever, with dozens of US institutions banning the app due to espionage concerns.
The senior stars of TikTok
TikTok has become a bridge between two unlikely generations.
Marketing for the ad-adverse generation
In 2022, Gen Z replaced millennials as the cultural force driving popular trends, leading marketers to revise their creative strategies to accommodate the younger generation.
Clutter might be good for our mental health
Marie Kondo-inspired minimalism has become all the rage in recent years, and the practice of purging one’s living space of junk has taken on the tone of an ethical imperative.
What the House’s Tiktok ban means for ByteDance
The US House of Representatives recently banned the app from mobile devices issued by the House to its employees because TikTok’s parent company, ByteDance, isn’t transparent enough about how they use customer data.
Crying while reading is a TikTok bestseller
Thanks to TikTok, romance novels are flying off the shelves and minting new star authors.
TikTok gets less viral
TikTok’s slightly cherry-picked top ten trending videos of the year list have millions of views, but its top video is trending downward in viewership year to year.
TikTok tunes up a music streaming service
TikTok parent company ByteDance is looking to expand its music streaming service, Resso, globally.