TikTok gets less viral
TikTok’s slightly cherry-picked top ten trending videos of the year list have millions of views, but its top video is trending downward in viewership year to year.
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TikTok tunes up a music streaming service
TikTok parent company ByteDance is looking to expand its music streaming service, Resso, globally.
TikTok is building an e-commerce ecosystem
TikTok is stepping on Amazon’s turf with the ambition to create a global e-commerce supply chain system and product fulfillment centers that would bring TikTok-marketed products (almost) right to your doorstep.
How TikTok’s For You page changed everything for the use of AI
TikTok’s native AI has made it the most powerful platform in social media.
The NBA updates its app for endless scroll
In a push for international engagement, the NBA redesigned its mobile app for the short-form video generation, taking cues from TikTok and Instagram.
Toys try to trend on TikTok
Toy companies are moving their marketing money from TV to TikTok, YouTube, and other social platforms.
TikTok is making music super casual
TikTok is not only changing how music sounds but how artists present themselves to the world.
Instagram struggles to repeat TikTok’s success
An internal Meta document titled “Creators x Reels State of the Union 2022” found that Reels is still far behind TikTok in popularity and engagement.
Brands program user-generated content to get the word out
Brands (especially those in beauty, fashion, and food and beverage) are spending more of their social media marketing budgets on user-generated content.
ByteDance might be debuting TikTok Music
TikTok parent company ByteDance is working on a music streaming service called TikTok Music.