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The Future. Amid the SAG-AFTRA strike, celebrities and working actors are taking to Cameo as a way to make up for lost income. With most of SAG-AFTRA’s 160,000 members not making a living from acting, Cameo may be a good bet for keeping those health and pension benefits not just during the strike but during any dry spell.
Strike funds
In a strange twist of fate, the actors strike is the best thing to happen to Cameo.
- CEO Steven Galanis says over 2,400 celebrities have started or reactivated their accounts since the strike began in July.
- That represents a 137% sign-up increase compared to June and the biggest jump in sign-ups since the start of the COVID pandemic.
Celebrities who’ve joined or rejoined Cameo in recent months include SAG-AFTRA president Fran Drescher ($1,500 for a personalized video; $20 for a message), Mistresses star Alyssa Milano, and Everybody Loves Raymond actor Fred Stoller.
And by either a stroke of good fortune or terrific planning, SAG and Cameo struck a deal just before the strike that allows actors working under the platform’s “Cameo for Business” tier to count their earnings toward health and pension benefits.
For Cameo, the partnership may end up being a business lifeline.
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