TheFutureParty
A Community-based Media Company
Artists are ensuring that they stay in the conversation all year long by releasing remixed and expanded albums that increase their lifecycles. Why It Hits: The ease and immediacy of streaming is turning album rollouts into strategic plays, allowing artists to time releases in an effort to juice tour sales and game the Billboard charts. Behind The Cover: Charli XCX is […]
Snacks are the new flex. Gen Zers are splurging on their grocery-store hauls to signal luxury, go viral online, and of course, treat themselves. The Big Bite: Inflation may be starting to come down, but the cost of living is still out of control. So, young people — who can’t afford things like luxury handbags or nice cars — are […]
Space startup Vast has unveiled their flagship project — the world’s first commercial space station that will launch into low-Earth orbit in 2025, where guests will have the opportunity to be ferried to the station for an all-inclusive 10-to-30-day stay. Why It Launches: The modern space race is the privatization of space, turning the stars into a frontier that can […]
Digital influencers are organizing IRL events to build community among fans and open up new lines of revenue. The Big Picture: The creator economy and the experience economy are both booming, so combining them allows influencers to break out of the online noise and host events that gather their most loyal followers — the demographic that gives creators […]
LinkedIn’s freelancer-focused Services Marketplace has exploded in growth, putting the job-focused social platform on a path to become a key marketplace for work. Why It Hits: As several white-collar industries continue to shed employees en masse as interest rates remain stubbornly high, hundreds of thousands of people are looking for work… and when they can’t land full-time […]
Horror-focused creators have racked up huge engagement on YouTube, and that popularity is now spilling into Hollywood success. The Big Picture: Horror has become one of the most reliably successful genres of entertainment across every media format. But considering the content of the content, ad-driven online platforms may not have the infrastructure to best support these creators… making them look […]
Zoom announced that it’ll allow users to create clips featuring AI avatars of themselves to deliver messages at meetings they can’t (or don’t want to) attend. The Big Picture: Zoom CEO Eric Yuan has dreams of people sending AI avatars to take meetings for them while they do literally anything else. The new clip feature is the first step in […]
News influencers are growing in popularity on TikTok as more people under 30 turn to the platform for a curated rundown of the biggest headlines. The Big Headline: The creator economy is transforming every segment of media as people look for voices that they relate to or that feel trustworthy. Influencer-driven news-sharing could ensure that more people are engaged with […]
For the launch of a single menu item, McDonald’s opened up a “dupe” version of its fast-food restaurant called “McDonnell’s.” The Big Meal: Large-scale activations have become a crucial way to create buzz around products and devise a marketing moment with the potential for virality… something that McDonald’s, more so than any other chain, has recently embraced. Between The Buns: Partnering […]
Cultured, curated, glossy magazines are making a comeback… this time backed by brands that want to use them as an out-of-the-box way to build community. Why It Hits: There have been endless headlines about the death of print media over the past decade (which only fueled more decline), so the resurgence of print — from publishers like […]