TheFutureParty
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The Future. Hybe Co. hopes a fresh push of its Weverse app helps it find success in the US and Japan. While Japan is a natural expansion, the goal for American glory may require that the app appeal to fans outside of K-pop (which is skyrocketing in popularity in the US though). Hybe’s installment of […]
The Future. Microsoft’s Threat Analysis Center found that Cameo videos made by a number of celebrities had been co-opted by Moscow to make it look like they were criticizing Ukraine President Volodymyr Zelensky. The incident shows just how prevalent and, frankly, creative Russian-backed disinformation campaigns can be… which may lead celebrities to think twice about […]
The Future. The philosophy of “effective accelerationism” or “e/acc” (pronounced “E-ack”) is moving like wildfire through Silicon Valley, fueling an innovate-at-all-costs ethos on the premise that all technological growth is inherently good. A majority of Americans may disagree with that, but those that stamp e/acc on their socials may soon become a defining factor in […]
The Future. Since the FDA started allowing hearing aids to be sold over the counter, sales have skyrocketed, especially among younger customers. With millennials and Gen Zers experiencing increased hearing loss because of their constant headphone use, popping in a pair of hearing aids may soon become a natural, frictionless habit. Fit checkPhone, wallet, keys, […]
The Future. Another year, another top trending list from TikTok to see if we’re really plugged into online culture, or if we’ve crafted an echo chamber of one. As TikTok continues to redefine what’s mainstream, social media success may now be defined not by who has the largest metrics, but by who best cultivates their […]
The Future. America’s love of spicy food is a long-running phenomenon, propping up a booming chili pepper industry, flavoring a variety of ethnic dishes, and inspiring some dangerous online challenges. To capitalize on the trend, you may just find a “spicy option” on every conceivable dish. Too hot to handleWe live in the United States […]
The Future. A new study has found that by setting off tiny electric pulses in the brain, people suffering from traumatic brain injuries can regain some focus, attention, and mood stability. That’s a big deal for the over five million Americans who are permanently disabled due to head trauma.… and may lead to technology becoming […]
The Future. While Spotify Wrapped gave users insights into how they listen, the company also gave advertisers insights into how people overall listen. Just because Spotify Wrapped has… well… wrapped up, doesn’t mean that these trends are over. So, expect an end-of-the-year ad push to jump on movements like emotion-based listening, the popularity of comedy […]
The Future. Agility Robotics announced that it’s opening “the world’s first purpose-built humanoid robot factory” in Salem, Oregon, to mass-produce its Digit robot. Amazon is already beginning to integrate the robots into its warehouse operations, so the looming robot worker human replacement debate is no longer in the realm of science fiction. Robot supervisors might […]
The Future. TikTok Shop is starting to go viral through both traditional sales and live streaming. While it’s still a far cry from China’s $500 billion in social commerce sales last year, TikTok’s hold on 150 million users in the US could make it the first de facto Amazon competitor in the domestic ecommerce space… […]