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Actress and filmmaker Natasha Lyonne (Poker Face, Russian Doll) is making her directorial debut with Uncanny Valley — a video game-set project that will blend live action and AI. The Big Picture: By making a movie using AI, Lyonne — a well-respected artist in Hollywood’s creative community — could chart a path for how the […]
Disney and Epic Games are building out their partnership with a new playable Star Wars world and the premiere of a new animated show inside Fortnite. The Big Play: Last year, Disney made a $1.5 billion investment in Epic as a play to move deeper into the world of video games — the most popular […]
New AI-powered animation company Cheehoo has brought together a team of top entertainment industry names and Silicon Valley data scientists to revolutionize the minutiae of making 3D-animated projects. The Big Picture: Making movies is expensive, and making high-quality animated movies is typically very expensive. That usually means that these movies need to make a lot […]
Live Nation has announced a premium sponsorship slot for its roster of American music festivals — naming rights. First up is 7-Eleven, which has taken top billing at the upcoming pop-punk and alternative rock fest, When We Were Young. The Main Stage: The pendulum has certainly swung from the all-virtual days of COVID. Brands are […]
Alex Brands, the former marketing head of LA streetwear label Madhappy, is launching a new fragrance brand called Rite of Way on May 2nd. Why It Hits: Brands’ new fragrance firm is leaning into a vibe shift in how young people view colognes and perfumes — as something to swap daily like an outfit instead […]
British musician Imogen Heap has partnered with AI music platform Jen to offer five of her songs as the foundation for people to create AI-generated songs. The Big Picture: Everyone, from companies like YouTube and UMG to musicians like Grimes, has been experimenting with AI-powered music generators that offer top-tier pro artistry as a foundation. […]
Autonomous trucking startup Aurora Innovation will officially roll out fully driverless commercial big rigs on public Texas highways starting next week. Why It Hits: While robotaxis have already started taking over city streets, high-speed freighter trucks on the freeway is a big (and maybe scary) step up for the autonomous-vehicle industry. But, if successful, the […]
Daytime talk show The Jennifer Hudson Show has become a social-media darling thanks to the popularity of the pre-show “spirit tunnel” — custom songs made for each guest and sung by the staff as they make their way to the stage. The Big Picture: The virality of the spirit tunnel means it’s capturing the attention […]
Nike announced that it’s partnering with world-record Kenyan runner Faith Kipyegon on an ambitious attempt to help her become the first woman to run a mile in under four minutes. Why It Hits: Despite being the world’s largest sportswear brand, Nike has been sagging under declining sales and waning cultural relevance as competition has heated […]
After a successful run on London’s West End, Netflix is bringing the fully developed Stranger Things: The First Shadow to Broadway, a crossover that bridges the most recent season and the upcoming final season of the hit series. The Big Picture: Over the past few years, Netflix has made a strong push into the experiences […]