Future. Americana Technologies wants to put real things (cars, bags, artwork) on the blockchain via insertable chips. The “metaverse of things” company could provide the most secure way for customers to know that the products they’re purchasing are genuine… and put counterfeiters out of work (goodbye fake luxury-bag industry).
If you’ve ever looked at your stuff and thought, “all of this stuff should be on the blockchain,” then Americana Technologies has you covered.
- The startup is building a microchip that can be inserted into physical objects, turning them into NFTs, complete with a digital ledger to authenticate ownership.
- That means every time the object is sold, there will be an on-chain public record — it may only take the scan of a phone to transfer the ownership, according to Fast Company.
- Like other NFTs, the original owners will also be able to collect royalties whenever the object is resold.
The chip, which is compatible with the Ethereum blockchain (Americana is exploring others), also “provides Web 2.0-level security with real-time GPS data.”
The real real
Americana Technologies has already raised $6.9 million in seed funding from Seven Seven Six founder Alexis Ohanian, OpenSea, and rapper Future.
Ohanian expressed the real-world innovations of the chips when he said, “global provenance of things that exist in the physical world is huge and before Americana, there was no way to do it. For the first time ever, brands big and small can have their authenticated products on-chain and even gain royalties every time that item is resold.” Goodbye scams, fakes, and copycats.