TheFutureParty
A Community-based Media Company
Last night, Sotheby’s put satirist Maurizio Cattelan’s viral art piece titled Comedian — which is simply a fresh yellow banana duct-taped to a white wall — and it sold for a whopping $6.2 million. Fresh Take: The bunches of money that Comedian sold for show that the stunt-art market is alive and well. Like Banksy triggering his painting to shred after […]
Comcast officially moved forward with its proposed plan of spinning off the majority of its cable assets into a separate company. Plugged In: Spinning off its declining cable brand frees NBCUniversal to focus on its stable or growing businesses without the extra weight on its balance sheet. Between the Spinoffs: The new cable-focused company, dubbed “SpinCo” for now, is ready […]
Gen Zers and millennials are surprisingly discovering new brands and businesses the old-fashioned way — by walking around their communities. Why It Scores: Over the past decade, digital marketing has dominated the cultural discourse and advertising budgets as the key way to find new customers. But if people are now finding them more so on foot, the […]
A new studio called Promise Advanced Imagination Inc. bills itself as the first to wholly use generative AI technology to create a slate of movies and shows. The Big Picture: Generative AI has become a flashpoint in Hollywood, mostly rejected by the professional creative community and cautiously embraced by studios. By diving headfirst into making projects with AI, Promise […]
Saturday Night Live kicked off its slate of corporate partnerships for its 50th anniversary with a surprising Allstate ad that featured the Please Don’t Destroy trio of Ben Marshall, John Higgins, and Martin Herlihy. Why It Hits: SNL’s wide-ranging sponsorships this season could pave the way for ongoing deals that give the comedy show a bump in production value while […]
TikTok is planning to bring short-form series to its app in order to capture the attention of its aging audience. The Little-Big Picture: Short-form series have spiked in popularity for ByteDance’s Chinese TikTok counterpart, Douyin. The company now wants to remake that revenue magic for the rest of the world, especially in the US. The only problem is […]
Over the past couple of years, luxury fashion and streetwear brands have turned to older, legendary celebrities to don their new seasonal lines in marketing campaigns… and it’s paying off. Why It Hits: Fashion is typically viewed as a young person’s industry — and the marketing is still directed at them — but the decision to put older faces front […]
Moana 2, set for release over the Thanksgiving weekend, has the potential to become Disney’s highest-grossing release of all time. The Big Picture: While 2016’s Moana was a hit, it was nowhere near the runaway success of other Disney animated titles. But streaming (especially on Disney+) turned the movie into an enduring cultural juggernaut, showing the power of families watching […]
Amazon is rolling out a new platform for mass-produced, ultra-low-priced items called Amazon Haul, stocked with everything from clothes to daily essentials. Why It Sells: Shein and Temu have won the hearts and wallets of Gen Zers thanks to the wide range of cheap options. To continue its retail dominance, Amazon knew it needed to get in […]
Spotify is making a big push into the creator economy with a focus on video podcasters. Why It Hits: When Spotify announced its investment in podcasting — just the audio kind — it led to a billion dollars in spending, several outsized deals, and major changes in how audiences consume the format. Expect the same dynamics to […]