TheFutureParty
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Polymarket, the biggest prediction market in the world, is launching a $200 million fundraise to make everything something you can bet on, from UFC fights to Federal Reserve rate decisions. The Big Gamble: While gambling has historically been reserved for casinos and sports, platforms like Polymarket, Kalshi, Robinhood, and others are, for better or worse, […]
Suddenly, everyone from celebrities to the President of the United States is minting their own cell service to reach top fans. Why It Rings: Although wireless service is a crowded market led by some juggernaut companies, it hasn’t stopped brands and celebrities from giving a branded network a go. That’s mainly because it’s relatively cheap […]
Nike has developed a 3D-printed sports bra to help Olympian Faith Kipyegon become the first woman to run a mile in under four minutes. Why It Hits: By now, it’s no secret that Nike has faced a sales slump in recent years, prompting a change of CEOs and refocusing on sports performance over athleisure. Popularizing […]
Nate Bargatze, currently the biggest touring comedian in the world, is expanding his brand of PG-rated comedy with the creation of a wide-ranging media company — Nateland Entertainment. The Big Picture: While live touring and podcasts have been cash cows for comedians over the past decade, Hollywood has immensely underinvested in the genre during the […]
In a world full of ads and desensitized consumers, traditional digital-marketing techniques are being replaced by opt-in rewards programs. The Full-Page Spread: US ad spending continues to climb (breaking $300 billion in 2024), which makes the marketing landscape noisier than ever and customers harder to retain. With customers hostile to ads and third-party data no […]
Gen Z is using buy now, pay later platforms to fund their vacations. Why It Hits (The Wallet): Young people don’t typically have the means to afford increasingly expensive airline tickets and hotel stays. But they also don’t want to miss out on the action of experiencing them, especially as social media creates the illusion […]
Mini-dramas — low-budget, short-form, vertical shows that are distributed on dedicated apps — are expanding beyond their popularity in Asia (especially China) to the US. The Big Picture: While the premium A-list series on Quibi couldn’t catch on, the soap opera-esque programming of mini-dramas seem to have found a home with American audiences. With traditional […]
Ballers, which bills itself as a social-sport venue and members club, raised a $20 million Series A round in the run-up to the opening of the company’s first flagship location in Philadelphia. Why It Hits: Ballers is in the racket sports and golf business — two sports blowing up in popularity with Gen Z, not just for the […]
Warner Bros. Discovery announced that the entertainment conglomerate will be split in two — with one company housing “Streaming & Studios” and the other comprising the “Global Networks.” The Big Picture: WBD isn’t the first entertainment giant to announce such a move — Comcast threw off its high-revenue (yet declining) cable assets into Versant, and Lionsgate separated its […]
Content creators are finally getting some official backing in the House of Representatives with the formation of the bipartisan Congressional Creators Caucus. The Big Picture: Content creation is a bona fide cornerstone of the American economy, with Oxford Economics estimating that YouTube’s ecosystem alone was behind 390,000 full-time jobs in 2022. Meanwhile, Goldman Sachs believes […]