
Netflix and Lionsgate Sign Onto Roblox’s License Manager
Roblox wants to make it easier to create experiences based on big IP by rolling out a dedicated hub that connects blue-chip entertainment companies with game developers. Why It Plays: Roblox has proved that it can make a serious impact on demand for entertainment properties, whether it’s driving ticket sales for Beetlejuice Beetlejuice, launching a gamified trailer for the […]