TheFutureParty
A Community-based Media Company
A new study has found that Gen Z doesn’t really care about the latest trend of giving every podcast a video component… preferring the “old-school” habit of just listening while doing other things. Why It Hits: YouTube, Spotify, and Apple have all been pushing video podcasts because they lead to higher ad revenue… and, well, the kids […]
HBO’s hit show The White Lotus has booked incredible engagement for Four Seasons — the luxury hotel chain where the show is filmed. Now that Four Seasons is an official partner of the show, the relationship is only deepening. The Big Picture: The crossover between entertainment and experiences has reached a fever pitch. While most IP-driven IRL events cater […]
A new study has found that Americans are increasingly spending more time at home — a trend that was happening even before COVID forced us to stay in. Why It Sits: People generally spending more time indoors has ripple effects on all of society, including how people consume entertainment, what they spend their money on, […]
Toy giant Hasbro is shifting its strategy to focus more on teens and adults, who, logically, have more money to spend than kids… and a growing appetite to play with the IP they grew up with. The Big Game: Hasbro hasn’t exactly been on a financial rollercoaster in recent years, as it enjoyed the highs […]
Microsoft is set to roll out an AI-powered assistant for its gaming division — which includes Xbox and Minecraft — that would act as a helpful companion for players. The Big Picture: Every gaming company is trying to incorporate AI into its offerings, including Google’s experimental “SIMA,” which can play alongside humans, and Sony PlayStation’s […]
LVMH, the world’s largest luxury group, is proposing that the company change its bylaws to allow CEO Bernard Arnault to remain head of the fashion conglomerate until he’s 85. The Big Stitch: Bernard has been at the top of LVMH — the owner of brands like Louis Vuitton, Dior, and Tiffany — since 1989, and […]
Growing food-delivery empire Wonder is acquiring food-centric media company Tastemade for roughly $90 million. The Big Meal: While Wonder has the infrastructure to get anyone any meal, making the food go viral is another matter. By bringing in Tastemade as its in-house media specialist, the company hopes customers will eat with their eyes first, so they order even […]
Yesterday marked the five-year anniversary of the COVID shutdowns that consequently hobbled the entertainment industry. Looking at the state of it today, things have landed somewhere between “back to normal” and “cementing a new normal.” The Big Picture: As the world reopened during the waning days of the pandemic, entertainment companies wondered if people would go back […]
Creator-economy company Spotter is hosting the first-ever upfront-style event for YouTube creators later this month, featuring some of the internet’s biggest names. The Big Bet: YouTube has recently taken the crown for the most-watched streamer on televisions, pitting its big-screen viewership (well, at least compared to smartphones and computers) against premium subscription services. Understandably, when top creators hold their […]
Groups representing “startup nations” — “tech hubs exempt from the taxes and regulations that apply to the countries where they’re located,” per Wired — are in talks with officials in the Trump administration about potentially building several similar “freedom cities” in the US. The Big Experiment: Although Próspera in Honduras has successfully launched (not without plenty of controversy), Big […]