TheFutureParty
A Community-based Media Company
Popular TikTok creator Sabrina Brier is upending the publishing industry by releasing her first book as a celebrity-filled audiobook… except there’s no book you can physically or digitally purchase. Why It Hits: Taking a cue from the soaring popularity of podcasts, Brier’s “book” aims to cash in on the demand for more audio-first content. While it’s doubtful […]
The Elon Musk-run Department of Government Efficiency is reportedly working on a chatbot called “GSAi” that would take over a bulk of the work at the US General Services Administration — the agency in charge of managing office buildings, contracts, and IT infrastructure across the federal government. The Big Picture: DOGE has spent the past three weeks fanning out across […]
The NFL and YouTube are expanding their collaboration on the celebrity-driven flag football game that precedes the Super Bowl, with this year’s game featuring talent — not necessarily the football kind — like IShowSpeed, Kai Cenat, Quavo, and Teyana Taylor. Why It Hits: Like its ongoing relationship with Roc Nation, the NFL wants to make sure it wins […]
Jay-Z’s Roc Nation has spent the past five years reviving the Super Bowl halftime show into a showcase for music superstars, lifting the ratings and approval of the NFL overall. The Big Picture: With Kendrick Lamar’s performance this Sunday — the first rapper to ever solo-headline the show — it may score the perfect mix of hip hop, […]
The growing popularity of a new tool called Graze, a platform that allows people to build and soon monetize feeds on Bluesky, is showing users and investors the new possibilities of internet curation. Why It Hits: As decentralized social media platforms take off in popularity, the ability to customize the experience could mint a new kind of influencer. Behind […]
British insurance agency Samphire Risk is introducing insurance to protect celebrities, executives, and other high-profile figures from the potential of getting canceled. Why It Sells: The fear of getting canceled online — whether deserved or not — has rippled across media and business circles for the past decade. Minimizing the fallout from putting your foot in your […]
A new bill introduced in California could force AI firms to continually remind young users that their chatbot friend is indeed not a real person. The Big Picture: AI companies, including Character AI, ElevenLabs, and Replika, have faced major backlash from users and their families after they had to deal with deleted lovers, manipulation toward violence, and, in the […]
Viewership of the 67th Annual Grammy Awards may have dipped on CBS, but its social-content ratings skyrocketed to a record high for a televised event. The High Note: As more people cut the cord, it’s inevitable that broadcast viewership declines for everything from late-night TV to starry awards shows (only the Super Bowl has been spared). But that […]
Barnes & Noble is surging in popularity, sales, and store openings, thanks to going viral on TikTok. The Big Read: Millennials and Gen Zers are rediscovering tangible, IRL joys, including hitting the movie theaters, reading books, and even finding people to date offline. By acting as a third space for people to socialize (it’s all about the vibes), […]
The Kansas City Chiefs are forming a production studio that will make both scripted and unscripted content — seemingly a first for a major sports franchise. Why It Hits: Movies and TV shows are no longer just the purview of Hollywood studios and independent production companies, as brands, fashion houses, and now sports franchises jump into the space to tell stories that […]