TheFutureParty
A Community-based Media Company
The Future. As home valuations soar, Wall Street wants to take a piece of the future upside in exchange for giving owners cash today. It’s a bet that homeownership will only get more expensive, making home equity one of the biggest untapped markets for investors… and a sign that first-time buyers may need to search […]
The Future. NFT sales nearly doubled between December and January and seem to be maintaining steady trading. Does that mean NFTs are officially back from near worthlessness? It’s hard to tell, but former profile-picture projects are trying to offer more than a cartoon image to capitalize on the wave… which may usher in a new […]
The Future. By culling millions of data points, creator credit-card company Karat Financial has rolled out a free tool that allows creators to compare their earnings against other similar creators (anonymized, of course) and industry averages — the first tool of its kind. Dubbed “Karat Insights,” the feature may become key for creators of all […]
The Future. As more studios and production companies start to rely on AI to assess scripts, a new platform called Gauntlet wants to ensure that aspiring screenwriters can have their scripts read by actual people. If Gauntlet helps get some scripts sold from unknown screenwriters, it could push studios to open up a more accessible […]
The Future. A mix of subscriber growth and ad revenue will help streaming make more money than pay-TV in the US for the first time ever later this year. While pay-TV will continue to decline in both users and revenue, more deals like Charter and Disney’s could stem the bleeding and ensure that the cord […]
The Future. After recording its most successful year ever, Live Nation thinks that superfans who are willing to spare no expense to see the concert of their dreams is its next growth engine. Ironically, that could influence Live Nation to push bigger acts onto smaller stages for premium shows. The audience may be smaller, but […]
The Future. McDonald’s is embracing the booming global popularity of anime and manga with a temporary restaurant redesign and entertainment offering called “WcDonald’s” — a decades-running parody of McDonald’s in Japanese entertainment. Like the growing trend seeing brand mascots get weird, the hottest new marketing item on the menu may soon be satire. Everyone wants […]
The Future. Influential fashion publication Highsnobiety is opening its first permanent retail store in Berlin on March 1st that’ll “bring all our digital projects to life,” according to CEO David Fisher. Considering that brand partnerships are one of the biggest revenue drivers of Highsnobiety, more retail brands may focus on curating experiences to sell products. […]
The Future. Reddit’s upcoming IPO has all the makings of a wild business story — the first social media company public offering in years, a user base that was at the center of the biggest short squeeze in recent memory, and the inclusion of the biggest name in AI. Expect Reddit’s stock price to be […]
The Future. Tyler Perry had been planning an $800 million expansion of his Atlanta studio, complete with 12 new soundstages for his many productions… until he witnessed OpenAI’s video-generating tool, Sora. Now, he no longer feels that expansion is necessary. If Perry really does end up leveraging Sora for his productions, other producers may give […]