TheFutureParty
A Community-based Media Company
The Future. Brands today heavily depend on influencer marketing to advertise their products, leaving creators with the advantage when it comes to negotiations. Due to the standardization of payment terms by influencers, companies will likely have to start changing their approach to collaborating with creators. Cashing out More and more influencers are beginning to add stricter […]
The Future. Companies have long endeavored to make the most revenue by noticing trends early, betting on them and expanding them for the mainstream in order to capitalize on a larger audience. But now, there’s a new consensus on the smartest growth strategy: focusing on “microtribes” with very specific interests and loyalties, which means that […]
The Future. In the aftermath of last summer’s writers strike, a community survey from Humanitas reveals the food insecurity that writers in the film and TV industry face due to the unpredictability of work. If conditions don’t improve, more screenwriters may have to look elsewhere for livable wages. Breaking bread The nature of the industry, which […]