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2019 was a transitional year. Old became new as we hit peak nostalgia. Friends became enemies as we began to see Big Tech in a darker light. The youngest person ever was Time’s Person of the Year, and the embodiment of the Old Master is a baby. To round out 2019, here are five main takeaways from the year, followed by five major predictions for 2020 and beyond.
Scientists found a bee hive made out of something unexpected.
Scientists found a bee hive made out of something unexpected.
A&Rs are scouring places like SoundCloud and Hillydilly for the next Eilish at all times. But they aren’t just looking for a great songs, they’re looking great packaging. Someone who Gen Z is going to click and follow in droves. It helps to be gorgeous.
Hoping for billionaires to bail us out of student debt isn't realistic, but with crisis reaching a fever pitch, there are huge opportunities for innovators who can reduce stigma, incentivize employers, and capture better data around higher ed.
In a partnership of oddly capitalized brand names, AriZona is releasing a shoe with Adidas. Brands used to use marketing to promote new products. Now they use new products to promote the brand.
The federal government is full speed ahead on so-called Opportunity Zones. They will have a huge impact on artists, creators, and entrepreneurs. Expect them to spark innovation hubs in unexpected places.
The digital natives born between 1995-2010 are an unpredictable but intriguing group. They consume new media at a terrifying rate, yet they are savvier and more realistic than Millennials. Probably their most identifiable, and admirable, characteristic is their inherent ability to detect BS.
In a country in desperate need of prison reform, more companies will follow 72andSunny in forming partnerships that recognize the vast, underutilized talent pool of incarcerated people.
Millennials are defined by nostalgia. Stranger Things delivers heaping scoops of it, and not just on the show itself. Nostalgia marketing has been around for a few years, but it's hard to believe it could ever get bigger than this.