Business
Brands prefer creator-produced content
Creators are now indispensable to marketers.
Articles by Kait Cunniff
Media
Podcasters dethrone social media creators
Podcasters are shaping people’s actions, beliefs, and life decisions.
Culture
The fortune cookie is no longer an ad-free experience
OpenFortune currently generates advertising for 47,000 restaurants and delivery platforms in the US.
Business
Restaurants want you to sign up for memberships
Table22, a subscription operating system launched in 2020, now has around 500 restaurant partners and thousands of members.
Business
Money-saving content wins in the current economy
People are turning to influencers to help them discover cheaper products.
Entertainment
What if TV advertising takes a page out of the influencer playbook?
If companies want to leverage TV audiences to grow sales, they might borrow a tactic from the creator economy.
Culture
Baby name gurus are here to help
A new crop of TikTok creators have amassed large followings discussing baby names.
Business
Affiliate marketing is the middle ground for brands & creators
More brands are turning to creators to promote products with affiliate links.
Culture
The healing power of tabletop role-playing games
Tabletop role-playing games (TTRPGs) like Dungeons & Dragons can be a powerful therapy.
Business
Corporate profit hoarding might be the key to inflation
Consumer goods are still getting more expensive.