TheFutureParty
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The Future. The potential TikTok ban has reignited discussions about the risks of relying solely on viral success as a sustainable marketing strategy. While the bill has yet to pass the Senate, the possibility of losing access to the platform will likely shape how brands think about marketing, no matter what the White House decides. […]
The Future. Thousands of employees, particularly in tech and finance, have found themselves without work in recent times. Instead of seeking traditional employment, many are pursuing careers in online content creation. As job paths become less conventional, and creating becomes more accessible, the creator economy could see a banner year. The new waveLaid-off workers are […]
The Future. The rapid evolution of generative AI is causing major concerns for creators about the technology replacing human creators’ jobs and extracting from their hard work. More and more creators are looking to limit or stop their use of AI tools, but it ultimately might not be enough to stop the tide of technology. […]
The Future. AMC Theatres recently blew Wall Street predictions out of the water, fueled primarily by Taylor Swift and Beyoncé, whose concert movies brought in record-breaking audiences. The success marks a significant pivot for theaters and may pave the way for more musical artists who want to take to the big screen. AMC meets Do-Re-MiThe […]
The Future. Cerulean, a new orbital monitoring platform, is set to revolutionize ocean conservation by enabling more effective detection of marine pollution — and holding culprits accountable. This innovation signifies a huge leap in environmental protection efforts and could transform the detection game. Nautical copsCerulean is disrupting the ocean pollution monitoring game. The big blue Cerulean’s […]
The Future. Stanley (yes, the water bottle maker) has been making waves across the US, with people camping out at Target to lock down limited-edition versions of its “Quencher” tumbler. The craze is all thanks to clever moves from Global President Terence Reilly, who’s been leading an absolute master class on how to leverage social […]
The Future. Starting a company is hard enough — but with the recent turbulence in the startup space, investors are predicting an even tougher environment in 2024. From the struggle to find funding to a silent IPO market, investors are predicting that this year will see an unprecedented founder mental health crisis. Taking a tollIt’s […]
The Future. 2023 was a massive year for electric cars — experts say it was the year that EVs went from experiments to mature vehicles. Now, with a boom in sales and a variety of new models across manufacturers, the rise of electric cars could transform the very meaning of a car itself. Vroom boom Electric […]
The Future. Delivery drones might finally be going mainstream in 2024. While the technology has been decades in the making, medical centers and logistics platforms cleared some key regulatory hurdles, potentially paving the way for drones to become a more ubiquitous delivery system. Taking off2024 might be the year of the delivery drone. Pie in […]
The Future. Whalar, a creator and talent management company, is launching The Lighthouse — a physical campus for creators to learn, make, and collaborate with their peers. If the project proves successful, it could pave the way for an entirely new and revolutionary form of education and collaboration for creators. TikTok UniversityThe creator economy is […]