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The Future. On the heels of Taylor Swift bringing The Eras Tour to cinemas, Beyoncé is also turning her Renaissance Tour into a moviegoing experience. AMC Entertainment shares jumped after the superstar announced her concert film, which bodes well for theaters struggling to fill calendars after dual strikes interrupted Hollywood this year. Regardless of which movie performs better at the box office, both films could pick up the theater industry’s recovery where Barbenheimer left off.
A slow road to healing
Renaissance: A Film by Beyoncé is coming to theaters across the US, Canada, and Mexico on December 1st — AMC, Cinemark, and Regal have already begun selling tickets.
- It costs $25 to see the movie at a Regal theater in NYC (before ticket fees). Accounting firm PwC predicts that raised ticket prices will help box office revenue catch up to, but still fall short of, pre-pandemic levels in 2025.
- The Eras Tour film broke preorder records (with a whopping $26 million in ticket sales in just one day) but couldn’t save AMC from its worst monthly decline since IPO-ing in 2013.
A rare pop culture moment
While Queen Bey’s movie is premiering after her tour’s finale, and TSwift is using her film to supplement her ongoing tour, both have enormous box office potential — especially for fans who couldn’t afford concert tickets.
Two music icons hitting the big screen in one season could be the double dose of star power that theater chains need to rebound after the pandemic finally.
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