Together with
Blumhouse and Meta announced a partnership to test the tech giant’s AI video generation tool, Movie Gen, kicking it off with the release of three short films that were made using it.
The Big Picture: Every major AI player is trying to break into Hollywood with a video-creating tool, so whoever gets the biggest buy-in may soon see their tool on the big screen — the best marketing for why the average consumer should adopt it.
Behind The Scenes: Blumhouse and Meta’s partnership may be the first high-profile case of generative AI video and audio being used in Hollywood.
- Blumhouse produced three shorts from filmmakers Casey Affleck, the Spurlock Sisters, and Aneesh Chaganty (i h8 ai, which you can watch here).
- The filmmakers worked with Meta’s researchers and provided feedback on the process of using the tool.
- Meta said that the company hopes to make Movie Gen a “useful tool for creativity and ensure its responsible use.”
- Blumhouse’s Jason Blum said, “These are going to be powerful tools for directors, and it’s important to engage the creative industry in their development to make sure they’re best suited for the job.”
Closing Credits: Movie Gen won’t be publicly available until next year (when it’ll be integrated into Instagram), but working with Hollywood talent ensures that the tool is being put through the wringer. It also demonstrates that Meta is keen to get buy-in from the creative class before it disrupts, just as it’s been doing with chatbots based on the likeness of celebrities. As long as Hollywood is willing to test the technology, Meta may generate a long-term re-entrance into the entertainment industry.
Go Deeper: OpenAI and Runway would also very much like to play in Hollywood.
TOGETHER WITH CANVA
No design skills needed! 🪄✨
Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.