Booming trading-card resale market shows the value of nostalgia
The Future. Fueled by an increase in savings and boredom during the pandemic, trading cards — baseball, Pokémon, Magic the Gathering — have kicked off an investment gold rush. Mixing money-making with nostalgia is a winning formula… and it may be fueled by the same ideals that turned GameStop into retail traders’ catnip.
We hope you still have your Pokémon or baseball cards lying around somewhere.
Pokémon has struggled to print enough cards to keep up with demand. StockX co-founder Josh Luber compared these collectible cards to rare Picassos… maybe not in terms of quality, but definitely in terms of supply-and-demand scarcity.
Trading cards have garnered a reputation for both their nostalgia and also their financial value.
For many, trading cards are an easy first step into an investment because collecting them doesn’t require the same technical know-how of traditional stock trading or hyper-technical crypto, which is why platforms such as Rally are quickly growing in popularity.