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The Future. Bumble is acquiring meet-up platform Geneva to supercharge its shift to helping facilitate platonic friendships. As online dating declines, dating apps are scrambling to get engagement (and revenue) moving in the right direction again. With Geneva, Bumble could become the go-to platform for making hobbies the thing Gen Z falls in love with.
Platonic programming
Bumble is swiping right on group hangs.
- The dating app company is acquiring Geneva, the digital platform focused on facilitating IRL meet-ups for digital communities, for an undisclosed amount.
- Bumble CEO Lidiane Jones said the acquisition will help “accelerate our friendship product using Geneva’s powerful technology platform,” which TechCrunch believes means the platform will eventually be integrated directly into Bumble.
- Bumble already has its own separate friendship-matching platform, but the acquisition of Geneva likely sets the stage for all of these apps to combine.
The deal is part of Bumble’s larger move into the friendship space, especially as online dating has lost its luster with Gen Z. A Generation Lab survey found that 79% of college students are not using dating apps regularly, instead venturing out into the world for an IRL meet cute.
But with loneliness hitting record levels, Bumble may get by with a little help from some friendship.
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