logo

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam posuere varius magna, ut accumsan quam pretium vel. Duis ornare felis

Hirtenstraße 19, 10178 Berlin, Germany
(+44) 871.075.0336
ouroffice@cortex.com
apple

Apple Will Make You Pay For Selfies

If you were born in any time other than the last 10 years, you likely remember an age when you had to actually buy a camera. In those days you could purchase a disposable camera you would turn in to Walmart to develop your photos or bulky digital cameras needing a USB cord to upload your pictures. With the dawn of the Smartphone, camera use changed and now our cameras are one of the most defining pieces of technology for the modern age. That’s why it turns heads when Apple files a patent that can disable your camera, opening the door for censorship, extra fees and abuse of power.

When you go a little deeper, Apple providing a way to curb camera use makes a lot of sense for the technology giant. Imagine a world where artists worried about a ruined live experience, like Alicia Keys and comedians like Dave Chapelle who say “no cameras allowed” are suddenly incentivized to allow camera use if their customer pays an additional 25 – 50% of their ticket price? Or what about museums? You just paid $10 to go to the Smithsonian and now, to use your camera, you have to pay another $5?!

This would be a win for special screenings in Hollywood, which currently employ companies like Yondr to keep cell phone footage from leaking at test screenings or premieres by locking your phone into their branded pouch. This Apple patent however, would allow for entities to simply leverage infrared technology to disable your phone directly.

In theory, this sounds intriguing and may actually make perfect business sense, but when you get into situations like protests, rallies, legislative meetings, and corrupt public workers, the idea of “recording disabled” sounds more violating than anything. As the camera increasingly becomes an actual tool for expression and communication, the idea of censorship treads right up against The First Amendment. The thought of “Big Brother” monitoring our data is crazy enough, and now the possibility of them deciding when and where we can use our technology is even scarier. Apple is soon to be a trillion dollar company representing a higher GDP than most countries. Do you really want to entrust your freedom of speech to any company or organization?

This is the problem inherent with the proliferation of technology. We give up more and more control in our quest for convenience and comfort until we are ultimately inconvenienced, and without freedom. We become addicted to the use of the thing we hoped to give us joy.

Phone camera censorship could actually be a big opportunity for companies like Instax or Polaroid, the latter having somewhat survived the digital photography revolution after being a film company for almost 100 years. There may be a future where the best way to capture a special moment or an injustice without censorship, payment, or hurdle is to use a Polaroid.

Apple submitted this patent in 2009 and it was granted in 2016. It’s caused a lot of private debate and conversation. Any person who leverages the phone camera, for communication or business should be paying very close attention as its implications are far reaching. This issue will likely grow as our cameras become more and more ubiquitous, and organizations want more and more control, but for now, you can enjoy your selfies.

No Comments

Post a Comment

Free Sign-up
Subscribe To Get Access
 Join our daily newsletter and get unlimited access to our digital platform, community, exclusive events, and stories that matter.
Get Access
Give it a try, you can unsubscribe anytime.
cross
Get The Invite
Events, Events, Events
We’re always hosting something cool and spreading the good word on what’s happening. Drop us your info to get the invites. 
Get The Invite
Give it a try, you can unsubscribe anytime.
close-link
Free Sign-up
Subscribe To Get Access
 Join our daily newsletter and get unlimited access to our digital platform, community, exclusive events, and stories that matter.
Get Access
Give it a try, you can unsubscribe anytime.
cross