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The Future. A Taylor Swift tour guarantees a massive economic windfall for the cities she’s playing in, meaning that local businesses must prep for the highest demand they’ll likely see all year. When it comes to superstars like Swift, don’t be surprised if cities start vying to become concert hosts like countries do for the Olympics.
Swift City
Everyone’s excited that Taylor is coming to town.
- Glendale, Arizona (which just hosted the Super Bowl), renamed itself to Swift City last Friday and Saturday to kick off Taylor’s Eras tour.
- An additional 150,000 people are estimated to have headed into the city (which has a population of 250,000) to see the shows.
That’s no surprise when Swift’s tour broke Ticketmaster’s single-day sale record, with over two million tickets scooped up in 24 hours.
The Swift Special
Glendale… er… Swift City Mayor Jerry Weiers said, “One of my jobs is to promote my city by being a cheerleader. […] And it shows that we’re serious about our sports and entertainment district, while having fun at the same time.”
The massive influx of people has restaurants and hotels gearing up for demand — creating satellite sites to accommodate more people, hiring extra staff, and stocking up on ingredients. To get a sense of the demand, the Holiday Inn Glendale completely sold out of rooms on the day the tour was announced.
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