Doja Cat’s new music video teaches girls to code
The Future. Doja Cat rolled out the “first-ever codable music video” with help from the nonprofit Girls Who Code. The hope is to introduce girls to the power and fun of coding, which will only grow as one of the most important job skills in the coming decade. If the video takes off, expect other artists to retrofit their own creative output to promote their pet passions… as long as it stays on theme with the work itself.
World Wide Woman
Is Doja Cat adding tech educator to her resume?
- Doja Cat partnered with Girls Who Code to retrofit her latest music video, “Woman,” into an interactive coding tutorial.
- The music video plays out like a choose-your-own-adventure story, with viewers needing to make decisions by typing lines of code.
- The “challenges” prompt viewers to make decisions, like what color to paint Doja Cat’s nails.
The interactive video is available to play at dojacode.com.
Girls Who Code, which focuses on closing the gender gap in the computer science industry, reports that only 24% of programming positions are held by women. And that’s actually a decline from way back in 1995, where 37% were women. By partnering with Doja Cat, the hope is to reach her young female fanbase, who are heavily online.
But coding must really be in the air — Apple also announced that it has partnered with the Boys and Girls Club of America to roll out an “Everyone Can Code” curriculum to ten metro areas, including Miami and Austin. The hope is to expand the program nationwide in the near future.