Together with
The Future. Drake surprise-dropped files upon files of unreleased media from throughout his career. It’s possible that the Canadian rapper may be setting the stage for a project that empowers fans to take part in building a timeline or documentary of his career in an effort to create a new kind of engagement.
Media as memoir
After losing the rap battle against Kendrick Lamar earlier this summer, Drake has flooded the zone with more content than any fan could dream of.
- Via a mysterious Instagram account named plottttwistttttt, Drake dropped three new tracks featuring 21 Savage, Latto, and Young Thug.
- But the big shocker is a link to the site 100gigs.org… which, you bet, contains 100 gigs of material from Drake’s archives.
- The tranche includes unreleased songs, recording sessions, onstage footage, music video BTS, and downloadable photos, all tucked into labeled folders.
With so much content available for fans to rifle through, it seems like this is the start of a project that he hopes can start a new era of his career.
Or, at least change headlines.
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