Digital fashion inspires Gen Z’s physical style

The metaverse drives real-world sales for brands

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The Future. As Gen Z has grown up in the digital world and spent over a decade expressing themselves in immersive spaces like Roblox, many acknowledge their avatar style means more to them than their physical look. If this generational shift proves anything, it might be that authentic self-expression in the metaverse has the power to not only impact physical style trends and purchasing decisions but also help people build confidence IRL.

Metaverse-savvy consumers
Gaming platform Roblox’s annual report, “Digital Expression, Fashion & Beauty Trends,” examines how digital identity is playing an increasingly dynamic role in people’s lives.

  • 54% of respondents say their physical style is “very” or “extremely inspired” by what their avatars (and others) wear in the metaverse.
  • 56% confess that styling their avatars is more important than styling themselves in the physical world.
  • 84% say after wearing or trying on a popular brand’s item virtually, they’re “somewhat likely” to consider the brand IRL, with 50% “very” or “extremely likely” to do so.

A less judgmental world
When picking out their avatar fits, Zoomers strive to be unique, experimenting with hair colors and styles and even gender-fluid clothing.

Many acknowledge dressing up in digital spaces has helped them comfortably express themselves in the physical world, leading to improved relationships, self-esteem, and overall mental well-being.


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