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Both employers and workers have embraced TikTok as a hiring platform, positioning the app as LinkedIn for young people looking to show off their creativity in applications.
Why It Hits: Swamped job postings on LinkedIn and impersonal AI screenings for interviews have made finding a job not through a personal connection feel impossible. Public TikTok video applications could give some creative job seekers the ability to capture an employer’s attention.
Between The Apps: TikTok continues to be the town square of Gen Z.
- Prospective workers are uploading their resumes directly to TikTok and looking for positions using the hashtags #hiringnow, #jobopportunity, and #tiktokresume.
- That’s led employers to put job openings on their companies’ profiles, giving an edge to those who already follow them.
- One in five Gen Zers say they’ve applied to jobs and gotten interviews on TikTok, per Resume Genius.
Closing Thoughts: Fast Company notes that the average American spends over two hours on social media, with young people spending much more time scrolling. It was only a matter of time until every aspect of life hit the For You page. But, mixing the personal and the professional on social media comes with pitfalls — 75% of US companies check your socials before hiring. It’s possible that decorum on social media may, amazingly, increase. That’s a win for everybody.
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