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Instagram rolled out a new tool called “best practices” that coaches creators and businesses on how to optimize their content to be most successful on the platform — tips cultivated by Instagram itself and from surveying creators.
Why It Engages: When creators are successful, so is the social platform on which they post. Instagram’s new feature could spark other platforms to give creators the inside scoop on how to game the system… ensuring that no one complains about the mystery of the “algo.”
Behind the Scenes: Every professional account on Instagram is getting some professional help when it comes to making, posting, and monetizing their content.
- The tool is accessible through the professional dashboard, so sorry to all the regular users out there.
- But Mia Sato of The Verge shared some of the tips, including the obvious like “track long-term follower growth” and “consistently post more,” and the more curious, like Reels being over 90 seconds will keep them from being recommended to new users.
Closing Thoughts: Instagram’s priorities seem to be always shifting, so seeing what “best practices” recommend is a great way to stay on trend. The 90-second Reel suggestion shows that Instagram is focused on promoting short short-form content. That makes sense when “views” and “how often content is shared” are now the top metrics for success on the platform — Instagram wants TikTok-like virality. Don’t be surprised if you see creators following the recommendations to the letter to make that dream come true.
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