Film influencer Jstoobs turns TikTok fame into establishment embrace

Together with

The Future. Social media fame and Hollywood marketing are colliding with a new partnership involving Megan “JStoobs” Cruz, bringing her digital influence to the theaters. If the experiment works and turns TikTokers into ticket buyers, every theater chain may try to book their own roster of influencers to host screenings.

The big and small screen
JStoobs is expanding her reach.

  • She landed a deal with the renowned Landmark Theatres chain, where she’ll host a Filmmaker Focus series “spotlighting screenings of acclaimed directors’ work” — Yorgos Lanthimos is the first selection, building up to the release of Poor Things.
  • She’s also launching a podcast called “The Broad Perspective” — a female-focused interview series that’ll feature both digital influencers and established filmmakers.

JStoobs, who’s part of a growing subculture of MovieTok influencers who are getting the attention of Hollywood, commands an audience of nearly 550,000 followers. With the Landmark deal, she has the opportunity to pull in a big audience for curated film screenings (a personal favorite of hers), who view it as a chance to see the influencer IRL.

That could be a win for a theatrical industry looking to boost revenue and filmmakers, who want to reach a younger audience.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


No design skills needed! 🪄✨

Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.

Create amazing content quickly with Canva