The Future. Social media fame and Hollywood marketing are colliding with a new partnership involving Megan “JStoobs” Cruz, bringing her digital influence to the theaters. If the experiment works and turns TikTokers into ticket buyers, every theater chain may try to book their own roster of influencers to host screenings.
The big and small screen
JStoobs is expanding her reach.
- She landed a deal with the renowned Landmark Theatres chain, where she’ll host a Filmmaker Focus series “spotlighting screenings of acclaimed directors’ work” — Yorgos Lanthimos is the first selection, building up to the release of Poor Things.
- She’s also launching a podcast called “The Broad Perspective” — a female-focused interview series that’ll feature both digital influencers and established filmmakers.
JStoobs, who’s part of a growing subculture of MovieTok influencers who are getting the attention of Hollywood, commands an audience of nearly 550,000 followers. With the Landmark deal, she has the opportunity to pull in a big audience for curated film screenings (a personal favorite of hers), who view it as a chance to see the influencer IRL.
That could be a win for a theatrical industry looking to boost revenue and filmmakers, who want to reach a younger audience.