LinkedIn is now a haven for content creators

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The Future. The social media platform has transformed from a conventional professional network to a bonafide content engine, as creators flock there to grow their audiences and stay relevant in the era of remote work. This evolution may not only accelerate the rise of the LinkedInfluencer but also that of LinkedIn-focused agencies.

The platform of the moment
Digiday breaks down LinkedIn’s transformation into a content creator haven.

  • LinkedIn launched its own creator management program in 2021, assigning select creators to managers and giving them the chance to test new features and tools in beta.
  • Just as agencies became “Instagram” or “TikTok-first” when those platforms took off, some companies are now “developing strategies specific to LinkedIn and translating campaigns to suit the LinkedIn ecosystem,” says Creator Authority CEO Brendan Gahan.

Different from other platforms
LinkedIn’s focus on networking, career growth, and industry-specific content helps creators shine in ways other platforms don’t — through polished professionalism.

If managed right, a LinkedIn presence can mean the difference between a creator who does okay and one who prospers.

Kait Cunniff

Kait is a Chicago-raised, LA-based writer and NYU film grad. She created an anthology TV series for Refinery29 and worked as a development executive for John Wells Productions, Jon M. Chu, and Paramount Pictures. Her favorite color is orange.


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